With 2019 in the rearview mirror, it’s time to assess the future of online sports betting and streaming for the coming year and decade. 2019 was a banner year for the gaming industry, as multiple states legalized sports betting. This opened both a new world for sports fans, as well as bountiful revenue streams for those states.
Mutual benefit in online betting, live streaming
The recent impact of online betting and live-streaming is something that the sports world has taken note of. To capitalize on this sea change, teams and leagues have opened up their world to sports betting novices and aficionados alike.
One of the first American sports leagues to embrace the world of online betting was the NBA. Since its 2018 partnership with MGM, the league and its teams have embraced online betting, much to their respective benefits.
The Philadelphia 76ers are one of these teams. The Sixers are on their second season of broadcasting games with alternative, betting-centered commentary of regular-season games.
“These broadcasts are a fun way for fans to be more engaged with our games,” said Shawn Oleksiak, NBC Sports Philadelphia Vice President of Live Events. “From the casual sports bettor, to those just learning the basics, these game broadcasts will entertain as well as inform those interested in sports betting.”
This concept, along with the addition of betting-based daily programming like ESPN’s Daily Wager and FS1’s Lock It In, brings new eyes to online sports betting.
Mobile apps get in the mix
Speaking of MGM: the gaming giant announced earlier this month that it will livestream games on the BetMGM app. This rollout will include the EFL Cup and the Scottish Premiership, along with soccer leagues across Europe and the ATP.
There are myriad ways for sports teams and leagues to enhance their product for bettors. This includes the creation and introduction of technology to accompany the live game-viewing experience.
Earlier this month, the NHL– along with its partners at Disney Streaming Services– introduced the GameFlow tool on its mobile app. This allows users to see the game’s momentum and flow in real-time. Consequently, in-game bettors are more informed when placing bets.
“We are excited to introduce this season new and engaging tools that bring hockey fans deeper into the trends and play habits outside of typical box scores,” said Barry Tishgart, senior vice president and general manager for hockey, Disney Streaming Services.
With the advent of live, in-game technology like GameFlow, the information available to betting fans is primed for exponential growth.
Betting industry, esports explore newfound synergy
This coming year will also see the continued growth of live esports broadcasting. This brings fans a visual experience they otherwise wouldn’t see outside of streaming sites like Twitch and Mixer.
Turner Sports announced a deal earlier this month with EA Sports to be the US-exclusive broadcaster of EA’s FIFA 20 Global Series qualifying events. By adding the most popular sports series in the world to its ELEAGUE stable along with Overwatch, Rocket League, and Street Fighter, Turner Sports checks several boxes. In addition to bringing in live viewers of these games, Turner also appeals to bettors and esports fans alike.
“In addition to the role ELEAGUE will play in the growth of EA Sports FIFA 20 as a top-tier esport and viewing experience, we are looking forward to leveraging the full breadth of Turner Sports’ platforms and sports programming to drive additional excitement surrounding the EA Sports FIFA 20 Global Series,” said Jennifer Dill, vice-president of esports at Turner Sports.
With a new decade on the horizon, the future looks bright for the merged worlds of online betting and streaming. If leagues ride momentum from 2019, bettors, streamers, and sportsbooks will enjoy prosperity and mainstream growth.