[toc]This Saturday, 888 will be hosting a first of its kind town hall meeting in New Jersey.
At the town hall, representatives from the company will engage with New Jersey online casino and online poker players in an effort to increase their understanding of their customer base.
The New Jersey online casino industry has been growing by leaps and bounds since it launched some 30 months ago, and competition is rife.
With the recent addition of PokerStars, online poker is also on the ascent in New Jersey. 888 is hoping the information it gathers from the town hall meeting will help the company avoid complacency, and increase its market share in this hyper-competitive environment.
As 888 noted in its press announcement:
“Online gambling in New Jersey has grown to be a $150+ million industry in just over three years. 888 was one of the first movers in the market, and its software powers 888poker/casino, WSOP.com and Harrah’s online casino in the Garden State.”
The exchange of ideas at the town hall should provide the company with insights into the mindsets of its current and potential customers. Per the press announcement, 888 is looking to hear the “thoughts, opinions and experiences” Garden Staters have had playing online poker and casino games.
Where and how to attend the town hall
The town hall meeting will take place this Saturday, May 21 from 1-3 p.m., and will be held at the Fireside Grill, located at 133 S Main St. in Marlborough, New Jersey.
According to the announcement, refreshments will be available, and from the sound of it, I expect 888 swag to be flowing freely.
Players who are interested in attending can RSVP by sending a message to the 888poker social media accounts:
What to expect
Knowing some of the people who work for 888 in New Jersey, I don’t expect the meet up to be a stuffy affair. It will almost certainly be casual, friendly, and light.
But it will also be productive.
The town hall will bring 888 executives and its marketing department together with the New Jersey online gambling community as well as invited members of the media to gauge where any disconnects between the two groups might be.
This is also an excellent opportunity for players to get a better handle of what goes on behind the scenes at an online poker site.
Why 888’s town hall is different
This isn’t the first time an online poker site has gotten together with its customers (PokerStars has been doing this for several years). But, it is the first time, to my knowledge, an online poker site has expressly sought out the opinions of casual players.
In the past, it has always been VIP players that have received invitations to such meetings, and suffice it to say, the wants and desires of professional poker players are usually at odds with people who take the game less seriously and play for fun.
The closest we’ve seen to anything like what 888 is trying to pull off this weekend has been a smattering of internet polls and questionnaires sent to players by different online poker sites over the years.
In my estimation, how successful the town hall will be depends on two things:
- The number and diversity (skill level, stakes played, and mindset) of the group of people who show up and engage in discussions.
- How well 888 listens to its customers’ suggestions.