888 is targeting new online poker players in New Jersey with the largest no deposit bonus in regulated U.S. online poker history.
Anyone registering their first account at 888 NJ is eligible for the site’s $30 no deposit registration bonus offer. 888 was previously offering a $10 no deposit bonus (which still appears on the home page of the 888 US website) – the lowest in New Jersey.
The new bonus breaks down as follows:
- $4 credited to the player’s online poker account.
- 26 – $1 tournament tickets that expire 14 days after receipt.
Players who claim the free $30 bonus will still be eligible for 888’s 100% match bonus (up to $888) on their first deposit.
No fine print
Unlike many other no deposit bonuses, 888’s has very little red tape.
The $4 can be cashed out without ever playing a hand, and any winnings garnered from the tournament tickets (tournament tickets cannot be redeemed) are also available for immediate withdrawal – there is no playthrough requirement.
Other no deposit bonuses in NJ
- 888’s sister site, WSOP.com, currently offers players the smallest no deposit offer in New Jersey, a $10 bonus. However, the good news is, players can withdraw their funds after earning a single VIP point.
- BorgataPoker.com is currently offering a $20 no deposit bonus. $10 of the money is available for withdrawal immediately while the second $10 has a small (2x) playthrough requirement.
- Borgata’s online poker partner, PartyPoker NJ, offers a $15 no deposit bonus, but it comes with a steep (8x) playthrough requirement.
With 888’s new $30 offer, New Jersey online poker players can cash in on up to $75 in free money by creating accounts at all four sites.
Note that 888 also offers casino bonuses – information on those can be found in this 888 NJ casino review.
888’s first-time deposit bonus
As noted, claiming the $30 no deposit bonus doesn’t preclude players from cashing in on 888’s first time deposit bonus.
888’s first time deposit bonus is a 100% match up to $888. The bonus is the second largest (PartyPoker offers a 100% match up to $1,000), but clears at a very slow rate, the equivalent of 20% rakeback.
The bonus clears in $10 increments and players have 90 days to clear the entirety of their bonus money.
Upshot #1: Player acquisition remains a problem
The increase in the amount of no deposit bonus money being offered seems to be an indication that operators in New Jersey are growing increasingly concerned about the attrition rate of the online poker market, and are perhaps looking at new methods of player acquisition.
Offering a free $30 with few stipulations is also a clear indication that the price of online poker player acquisition is on the rise.
Upshot #2: Focus on tournament play was smart
The structure of 888’s no deposit bonus, with most of the bonus ($26 of the $30) exclusive to tournament play, is a brilliant strategy to combat the attrition problem mentioned above.
New players are unlikely to practice proper bankroll management, particularly with free money, and considering the level of play in cash games the free $30 would likely be put in play all at once and migrate from the new player’s account to the accounts of the site’s grinders within a couple dozen hands.
This has two negative consequences:
- The new player’s experience at the site is poor.
- The grinders are more likely to withdraw this money.
By forcing players to participate in tournaments, 888 has not only increased the length of time the player will be on the site (perhaps playing five to ten tournaments) – and therefore improving their experience – but they have also increased the chances of the player having a substantial winning session.