888 Sport Takes A Seat At An Expanding NJ Online Sports Betting Table

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As football season begins to settle in, 888 Holdings is now ready to capitalize.

The company’s 888 Sport brand rolled out its mobile sports betting product for New Jersey on Monday, joining an ever-expanding mobile market in the Garden State.

Using the Caesars license as its jumping off point, 888 Sportsbook becomes the seventh provider to operate a mobile sports betting platform.

The soft-launched product will only be available to a small group of users during a five-day testing period, per state regulations.

“The launch of 888sport.com in New Jersey is a major milestone for the company in our ongoing expansion across the regulated US online gaming market and provides 888 with a unique and truly multi-product proposition in what is currently the largest regulated US state,” said 888 chief executive Itai Frieberger in a press release.

A little bit about 888 Sportsbook

European sports betting giant, 888 Sport gets its first crack at the US market with its mobile NJ sports betting platform. Its wide selection of sports, high-end graphics, software, and user interface could make 888 among the titans of the mobile market.

Certainly, new users will have to create online accounts to use the online service. After setup, bettors have the option of wagering on a variety of sports, from the go-to football, baseball, and basketball to the more-global selections such as boxing, cricket, and soccer.

Users will also have access to in-play betting, a format that continues to grow in popularity and involves bettors wagering on props during games and matches.

Step-by-step expansion

Unlike many of the sports betting third-party operators and platform providers, 888 is a well-known name in the Garden State. Since NJ mobile casino and NJ mobile poker were legalized five years ago, 888 has roamed the airwaves in New Jersey.

Courtesy of its partnership with Caesars, 888 has established itself as a respectable brand name in the state. In fact, the company expanded in 2018.

Earlier this year, 888 Casino introduced more than 100 games by bringing in titles developed by NetEntIGT and NYX Gaming. Not long after, 888 Poker/WSOP united its family of networks in New Jersey, Nevada, and Delaware to create the liquidity sharing framework known as interstate poker.

As the online gambling world continued to expand, 888 tried to stay in stride. With the mobile rollout of 888 Sport, the company continues to remain competitive. And the latest amenity from 888 was a long time coming.

From 888 CEO Frieberger following the repeal of PASPA in May:

“888 has been keeping a very close eye on regulatory developments in the US and welcomes today’s announcement as an important step forward in the potential regulation of the US market. The potential for sports betting in the US is significant and, as the only operator in all three regulated US states*, we believe 888 is uniquely positioned to exploit the potential growth opportunities in the US market that today’s ruling opens up.”

NJ mobile sports betting continues to grow

Within the past few weeks, the mobile sports betting market in New Jersey has vastly changed.

For nearly all of AugustDraftKings Sportsbook, which went live within the month’s first week, enjoyed a monopoly in the Garden State.

Then came the late-August additions of the playMGM sports betting app and the SugarHouse Sportsbook, the state’s first casino-integrated mobile app, from SugarHouse online casino.

The latest additions soft-launched this past week: FanDuel SportsbookWilliam Hill, and Caesars Sportsbook.

Now the mobile sports betting market stands at seven platforms. And more (including Resorts Atlantic City’s online skin) are in the works.

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Grant Lucas

About

Grant Lucas is a longtime sportswriter who has covered high school, collegiate, and professional levels. A graduate of Linfield College in McMinnville, Grant now focuses his attention on the growing NJ online gambling and sports betting scene.