Barstool Sports and partypoker New Jersey have entered into an agreement that will see partypoker host a monthly Barstool online poker tournament in New Jersey. The partnership was announced following the second Barstool online poker tournament on February 18th.
The partnership shouldn’t be much of a surprise considering Wednesday night’s tournament was a $20 buy-in with a $500 guarantee, but the guarantee turned out to be superfluous, as the event drew a total of 89 players – more than tripling the guarantee.
The newly announced monthly tournament will use the same format, a $20 buy-in ($18 entry fee + $2 tournament fee) with a $500 guarantee, and on top of the prize-pool, Barstool owner Dave Portnoy was also offering $100 bounty to the player that eliminated him from the tournament, and the Top 10 finishers all received an item from the Barstool Sports store.
“We’re really excited to execute this partnership with bwin.party and give Stoolies a chance to play in tournaments and knock me out,” said Portnoy. “However, I’m pretty good at poker, so I actually doubt I’ll have to pay the $100 bounty since I doubt anyone will knock me out.”
Portnoy busted in 44th place in the February 18th tournament. The tournament was won by a player using the screen name “Flutie4Heisman” who pocketed $336 for the win. A total of 14 players cashed in the tournament, and one lucky player pocketed $100 for knocking out ElPres:
— partypoker (@partypokerUS) February 19, 2015
“We’re delighted to team up with David Portnoy and Barstool Sports, and to see that the first event on partypoker more than tripled the guarantee on Wednesday night,” said partypoker Global Poker Director Jeffrey Haas. “El Presidente fell short of the money this time, but he’ll have more opportunities to make the Barstool readers proud in the coming months.”
A good partnership for partypoker
With 6.4 million visitors each month Barstool Sports is one of the most heavily trafficked websites on the Internet, and their core readership just happens to be young, college educated, professional, men. Precisely the demographic online poker sites have historically appealed to.
In the run-up to the event Barstool posted a dozen blogs on its various “city” sites, from New York to Philly to Boston, and even though Barstool doesn’t have a dedicated New Jersey site (there is a Barstool New York and Barstool Philly) they still pulled in 89 players for the tournament – a solid number for a $20 tournament on a random Wednesday night in New Jersey.
If online poker is legalized nationally, a $20 Barstool tournament would likely pull in over 3,000 entrants – considering New Jersey only accounts for roughly 3% of the U.S. population.
Furthermore, the Barstool blogs are getting the word out on legalization, letting people in New Jersey know they can play online poker legally, and cluing people in other parts of the country that not only is online poker legal in New Jersey but their lawmakers could do the same in their state.
For more of our thoughts on the symbiotic relationship between online poker and Barstool Sports you can read our earlier column here.