It Ain’t Easy Being Choosy, So We Researched All 10 NJ Sportsbooks For You

Posted By Mike McGough on September 18, 2019 - Last Updated on May 17, 2021

In preparation for the 2019 football season, I visited all 10 of New Jersey’s retail sportsbooks to review what’s in store for NJ college and pro football bettors.

From the Meadowlands near the New York border to Ocean Casino at the northern tip of the Atlantic City Boardwalk, I’ve visited them all. And while the amenities are fairly consistent, each sportsbook does things just a little bit differently.

Whether it’s the size, the seats, the food availability, the tellers, or something else, no one sportsbook is the same as the other. That’s a good thing for New Jersey bettors because who doesn’t like variety. But it’s also a bad thing because how do you decide where to watch the game this weekend?

With the college football season up and rolling and Week 3 of the NFL season kicking off on Thursday, here’s my recap of the best sportsbook amenities (with runners-up) to help guide you as to where to spend your Saturdays and Sundays this fall.

Just remember that the best sportsbooks in New Jersey depend on what factors matter to you most.

Note: You can read all 10 full reviews of New Jersey’s sportsbooks below:

Best NJ sportsbook to watch the game

Winner: The Book at Bally’s

Runner-up: William Hill Sportsbook at Ocean Casino

These two books showcase the Vegas-style sportsbook in Atlantic City. But when it comes to the best of the best, the brand-new Bally’s sportsbook offers giant screens in a luxurious sportsbook setting. It has an overwhelming wow factor and the ability to transform those giant screens to show multiple games.

William Hill at Ocean’s layout offers almost a complete 360-degree circular view of multiple large screens. It’s a good plan B if Bally’s is too busy.

sportsbook at ballys ac nfl betting

Best NJ sportsbook for a comfortable seat

Winner: The Book at Harrah’s

Runners-up: William Hill at Ocean and The Book at Bally’s

You would think the big boys in AC would be the winners here but no dice.

Harrah’s features top-shelf comfort with 50+ oversized leather chairs in its main viewing area. A quiet space with comfortable leather seats… what’s not to like?

But I have to give honorable mention to Ocean’s sportsbook, which features a nice mix of leather chairs and sofas, and Bally’s, which does just about everything well.

Best NJ sportsbook to bet with live tellers

Winner: FanDuel at the Meadowlands

Runners-up: William Hill at Ocean’s and William Hill at Tropicana

There’s never a shortage of live tellers at FanDuel Sportsbook’s retail space near New York City with 20+ positions available. Being so close to the big city, the double-digit number of tellers is likely a must for those busy game days.

Both William Hill locations in Atlantic City have multiple teller positions, too, with plenty of space to queue up while in line.

fanduel meadowlands sportsbook nj

Best NJ sportsbook to bet at a self-service kiosk

Winner: FanDuel at the Meadowlands

Runner-up: DraftKings at Resorts

This category is dominated by the upstart fantasy sports leaders who now rule as sportsbook operators. FanDuel has 50 self-betting kiosks and DraftKings has 18. Those numbers are unmatched in New Jersey.

So if self-betting is your thing, look to the leaders of the NJ sports betting market.

Best NJ sportsbook for in-seat food and drink

Winner: The Book at Bally’s

Runner-up: Moneyline Bar & Book at Borgata

The Book at Bally’s features a seven-panel menu with copious food and drink options. The Borgata sportsbook features an upscale restaurant as an integral part of their sportsbook design.

This category might best highlight the variety at New Jersey sportsbooks. You can either reserve your seat at Bally’s and order conveniently from that seat. Or you can watch and bet on the game while sitting in an elegant restaurant.

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Best NJ sportsbook bar to celebrate a big win

Winner: Moneyline at Borgata

Runner-up: William Hill at Ocean Casino

The upscale bar at the Borgata is in the center of all the action. That’s why it’s the winner in this category. It is both eye-catching and perfectly situated to be within reach when the game ends on a high note for your bet (or your fellow fans).

The rectangular bar at William Hill at Ocean is adjacent to the main sportsbook area and is topped off with scrolling LED odds and information screens. So it deserves a mention here.

Best large-scale sportsbook in New Jersey

Winner: The Book at Bally’s

Runner-up: William Hill at Ocean

Bally’s AC sportsbook features seating for 280 with loads of additional space for standing-room capacity, so was there ever any doubt it would be the top dog in this category? It’s also bigger than all other Atlantic City sportsbooks by a mile.

Ocean has more than 130+ seats with plenty of areas to move around the book to get to the tellers, the bar, or to another part of the casino. Being in the center of the casino floor certainly helps, too.

Now, I could have mentioned Fanduel at the Meadowlands, which is big, but FanDuel’s space is split into three sections. Bally’s and Ocean Casino sportsbooks are one contiguous space.

Best smaller, cozier sportsbooks in New Jersey

Winner: Golden Nugget

Runner-up: Harrah’s

Both books mentioned above do their best to work with the space they’ve been allotted. Golden Nugget sportsbook has close quarters but has that “Mega Fan Cave” feel to it with wall-mounted TV screens on almost every foot of the space.

Harrah’s has fewer TV screens available in their main viewing area, but the 50 overstuffed armchairs make for a pleasurable sportsbook experience.

Best NJ sportsbook for reserved VIP options

Winner: The Book at Bally’s

The Book at Bally’s is the runaway winner in this category; there’s no runner-up.

From five private fan cave sections (each holding to 16-24 people) to six VIP sections located toward the rear of the open section of the book, there are plenty of options for one to lock down their game-day experience.

To top it off, everything is reservable online, including all the general seating locations. All it takes is a food/beverage minimum spend vs a space or seat rental fee.

fan cave ballys sportsbook atlantic city

Best NJ sportsbook to also play the horses

Winner: FanDuel at the Meadowlands and William Hill at Monmouth

Runner-up: Borgata Atlantic City

If you are looking to spread out your action or want to fire $$$ on every game and race that takes place, both the Meadowlands (FanDuel) and Monmouth Park (William Hill) offer live horse races, simulcasts of out of state races, as well as sports betting. It’s a great combo.

Borgata AC has a great racing book/simulcast theatre and is currently the only location in Atlantic City where you can bet the ponies. The Race & Sports Book is right next to the new Moneyline sportsbook.

Best Atlantic City sportsbooks with self-park deals

Winner: Golden Nugget

Runner-up: Borgata

Golden Nugget is the only casino with a sportsbook that also offers free self-parking. That’s more money in your pocket for betting, eating, and enjoying the game (or casino).

The high-end Borgata does keep their self-pricing reasonable at $5. Definitely worth mentioning here, but that’s not free, now is it?

One top tip to save money wherever you decide to park is to pick up a player’s card, as most hotel’s offer some form of parking discounts when you are a loyal member of the casino.

The best sportsbook in New Jersey? It all depends…

There are many options for New Jersey football bettors because there really is something out there for everyone.

Of course, you could take the hard-core approach of finding which books offer the best odds and pricing but that is a day-by-day, game-by-game approach. The odds and prices around the state will vary on a daily, even hourly basis.

But if your goal is to sit back, relax, place a bet, and enjoy the game, there are some awesome amenities at NJ retail sportsbooks. And there’s that added benefit of being able to bet on one of 17 NJ sports betting apps while you are served a meal and your favorite drink.

Here’s to a great NFL season, and for Jersey’s sake, we can only hope to dream of an Eagles-Jets or Giants-Jets Super Bowl come next February.

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Mike McGough

Mike's consultancy advises clients in such areas as media buying, sponsorship analyses, and procurement best practices. Additionally, as a New Jersey-based sports fan and handicapper, he provides a unique perspective from business operations all the way to the betting windows.

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