Yet another online wagering product has debuted in New Jersey.
BetStars, a subsidiary of The Stars Group, has soft-launched its online sports betting service in the Garden State, increasing the number of NJ mobile sportsbooks to eight.
The BetStars product, which used its partnership with Resorts Atlantic City to gain licensing access, is fully activated to the public.
In a press release, Matt Primeaux, the senior vice president of Strategy & Operations for The Stars Group, said:
“We are excited to introduce BetStars to New Jersey sports fans. As one of the largest online gaming companies in the world with millions of customers worldwide, we have successfully launched BetStars in regulated markets across Europe and look forward to expanding and enhancing our New Jersey BetStars offering, including through leveraging the Sky Betting & Gaming acquisition following approval from the UK Competition and Markets Authority, to provide a premier product and experience to our customers in this new and developing market.”
BetStars + Resorts + NJ sports betting
Resorts has remained active for NJ sports betting over the past month.
Just after receiving approval from the NJ Division of Gaming Enforcement to launch the state’s first mobile wagering app, DraftKings Sportsbook, Resorts then expanded its partnership with The Stars Group and its global BetStars brand.
Shortly after, Resorts submitted an application for a second mobile sports betting service.
The BetStars app is currently available on Android only, though the sports betting service is also featured within the PokerStars NJ app on iOS. A standalone product for Apple users, however, is expected to arrive in the future.
The app features a variety of amenities, such as in-play betting, termed “in-game” that also includes a game feed to keep users up to date on the action. BetStars also provides early cash out options and enhanced bonuses. From its application, The Stars Group noted it would offer free-to-play products and sports content. The sports offered range from football, basketball, baseball, and hockey to horse racing, soccer, and tennis.
Below are screenshots from the Android app:
Stepping on American soil
DraftKings Sportsbook entered the industry with no prior experience, ultimately taking a gamble that has paid off in its first month of operations. The Stars Group, on the other hand, is a seasoned sports betting veteran.
Already an operator for online poker in New Jersey, through Pokers Stars NJ, The Stars Group boasts nearly a dozen sports betting licenses all over the world.
With the newest NJ mobile platform, however, BetStars starts from the beginning in its quest to build a similar reputation in the US.
“We have successfully launched the BetStars brand in many European regulated markets and we have invested heavily to create a premier global offering,” Matt Primeaux, SVP Strategy & Operations, USA at The Stars Group, said at the time of the Resorts partnership. “Working with our longstanding partner, Resorts, we are really excited to introduce a brand-new consumer experience by bringing New Jersey fans closer to the sports and the teams that they love.”
Primeaux added: “We believe The Stars Group is uniquely qualified with the experience and insight needed to make sports betting a success in New Jersey.”
NJ mobile market getting crowded
DraftKings Sportsbook was New Jersey’s only mobile option for most of August. Over the past few weeks, however, the NJ sports betting app market has exploded.
Into the fold came the playMGM sports betting app and SugarHouse Sportsbook, the state’s first online casino-integrated app as produced by SugarHouse online casino. Then came the additions of the FanDuel Sportsbook and William Hill NJ apps.
And even more are expected to join the party.