After months (if not years) of waiting, Borgata Hotel Casino & Spa unveiled its new NJ sports betting space this week.
And it’s not one space, but two unique spots merged into one.
The grand opening of Moneyline Bar & Book and Level One Cocktail Bar & Lounge is scheduled for June 29. That opening will be days before the Fourth of July holiday and months before the start of the 2019 NFL season.
Here are some of the highlights to what customers can expect to see in the 8,000-square-foot venue:
- A 40-foot wide by 11.5-foot tall LED video wall
- 17 additional 98-inch and 86-inch displays
- 35-foot-long bar with 19 built-in slot machines centers
- A distinctive light feature inspired by a coach’s playbook
- Banquette seating in the VIP lounge
- Six betting windows
- Interactive sports betting kiosks
Borgata sportsbook and the Moneyline name
Moneyline is, of course, a type of bet in which gamblers wager on the outright winner.
But the name may also sound familiar to Las Vegas visitors as Park MGM has a Moneyline Sports Bar & Book of its own. But don’t expect a similar look or feel.
According to a Borgata spokesperson, the new space is designed to be unique to the property. Take a look below:
Ultimately, the goal is to take things to a new level compared to its AC casino competition. With seven other sportsbooks in Atlantic City, Borgata wanted to do something a bit different.
Marcus Glover, president and COO for Borgata, explained:
“When conceiving Moneyline and Level One, we knew we wanted to provide our guests with an experience that was more than a transactional venue for sports wagering. We felt Borgata’s guests deserved something that would advance the market by bringing together sports, culinary, entertainment, gaming, and nightlife into a destination experience they can enjoy seven nights a week.”
And in terms of size, the Moneyline will rank No. 2 in Atlantic City.
The opening of both spaces is among five Atlantic City events to look forward to in the coming months.
Taking things to another level
The two bars will complement each other in terms of atmosphere and entertainment.
For example, Borgata’s newest “destination bar” (Moneyline) will include a dining program by executive chef Tom Biglin. Here is a small sampling of the offerings customers will be able to enjoy while watching games:
- Braised-sirloin chili
- Giant Bavarian pretzel with stone ground mustard
- Fried fish tacos
- Signature Moneyline burger
- 24-tap craft beer list
Meanwhile, Level One adds the Borgata nightlife component to the project. The 3,600-square-foot space will connect to Moneyline via an escalated corridor.
It’s described as an “intimate venue for high-end gaming, curated entertainment, and innovative cocktails.”
According to the release, Level One will reignite Borgata’s nightlife brand presenting a space for experimental cocktail programming and table service packages with live music and DJ entertainment.
On big game nights, the lounge will offer guests a more exclusive viewing experience, with the added ability to play blackjack as they take in the event.
Borgata + NJ sports betting
June 29 is going to be the latest of several key dates of Borgata’s sports betting milestones:
- June 14, 2018: NBA Hall of Famer Julius “Dr. J” Erving places the first legal sports bet in Atlantic City history at Borgata.
- Aug 22, 2018: PlayMGM Sports app launches.
- May 14, 2019: Borgata Sports launches and becomes the second NJ sports betting app under the Borgata license
But to be fair, Borgata has been promoting its new sportsbook plans since before PASPA was repealed in 2018. Back then, in 2017, the price tag was set at only $7 million. And back then, legal sports betting in New Jersey was just a dream.
Now, with 10 retail books in the state — and only two of them still in temporary status, though not for long — Borgata is finally ready to show off what it has long wanted to show.
And in a matter of weeks, it will be time to bet the moneyline at the Moneyline.