October is Breast Cancer Awareness Month and Atlantic City casinos are doing their part to support the cause. They plan to host several events and activities to help raise funds for prevention efforts and research.
The Casino Association of New Jersey (CANJ ) intends to bring more attention to breast cancer and attempt to help those in need. This year, the National Breast Cancer Foundation set the theme as RISE: Rally In Screening Everyone.
Atlantic city casinos ‘honored to join forces’
Mark Giannantonio, who the president of the CANJ, said “It always makes me proud to see our city come together, united toward a common cause.”
Giannantonio’s ties to the AC community include serving as president and CEO of Resorts Atlantic City. He explains why this cause is so important to AC casinos.
“Unfortunately, so many of us have been affected by cancer, whether through our own diagnosis or that of a loved one. This cause is personal for so many of us and Atlantic City casinos are honored to join forces once again with local and national cancer prevention organizations to raise awareness and funding for breast cancer research and screening,” Giannantonio said.
Breast Cancer Awareness Month in Atlantic City
All nine of the AC casino locations are honoring breast cancer awareness this October. Here is a closer look at some fundraisers taking place the month:
Bally’s Atlantic City
Bally’s is holding its second annual “Pink Your Drink” campaign through its limited dessert and beverage menu. The casino offers pink specialty cocktails and desserts that all help provide funding for breast cancer research.
Establishments within Bally’s that plan to participate include:
- Carousel Bar
- Guy Fieri’s Chophouse
- Jerry Longo’s Meatballs and Martinis
- The Yard.
The Bally’s entrance on Pacific Avenue, as well as its sixth-floor dining level, are scheduled to be lit up in pink this month.
Borgata Hotel Casino & Spa
The Borgata will shine its pink illumination into the AC night sky through its hotel sign on top of the building. Its 32nd floor of The Water Club is also set for the pink color all October long.
The casino is partaking in the Real Men Wear Pink movement, as well. This group brings together men in the Greater Philadelphia Area with the American Cancer Society.
Caesars Atlantic City
Along with the Tropicana and Harrah’s Resort, the Caesars property is lined up to “go pink” for this time of the year. They look to help “in support of the thousands of brave women in the region who have battled breast cancer.”
At Caesars specifically, its notable chariot, gladiators, and horses are aligned in showing off pink wardrobes.
Guests should keep an eye out for various fundraising events put on by the Caesars Entertainment team members like Zumba and The Pink Queens Bingo Ball.
Tropicana Atlantic City
Every fountain at Tropicana is now pink, as well as the cupola found atop the Havana Tower. These aren’t just for show, either.
All of the money thrown into the fountain during October is going to the American Cancer Society.
In order to raise even more mindfulness, its multimedia light and sound show on the AC Boardwalk is geared toward providing breast cancer awareness messages.
Harrah’s Resort
Both the exterior light show and fountains within Harrah’s grounds are now lit in pink colors to support the cause this month. Caesars Entertainment members again intend to set up some fundraising events, just like at the Caesars location.
Golden Nugget Atlantic City
The Golden Nugget is participating in a property wide Pink Tequini. More importantly, proceeds will support the American Cancer Society’s Making Strides Against Breast Cancer.
The exciting cocktail is now listed for purchase at all of the following establishments:
- Chart House
- Grotto
- Lillie’s Asian Cuisine
- Rush Lounge
- Vic and Anthony’s Steakhouse
Golden Nugget also features a group of more than 12 employees who assist in bringing more eyes to the topic by joining the Real Men Wear Pink Campaign.
Hard Rock Hotel Casino AC
Hard Rock is taking a slightly different approach to Breast Cancer Awareness Month. The property is offering two different comedy acts for back-to-back weeks at the AC casino.
On Saturday, Oct. 8, the great Wanda Sykes performs at Sound Waves. Then, almost a week later on Friday, Oct. 14, in addition to Saturday, Oct. 15, comedian Vic DiBitetto highlights the Sound Waves stage.
A portion of ticket proceeds from all four shows benefit the American Cancer Society’s Real Men Wear Pink cause. Ticket prices begin at $49 for the Sykes show this week, while the act next week starts at $44.
Sykes is on at 7 p.m. and 10 p.m. on Saturday, with DiBitetto starting at 8 p.m. on both nights.
Ocean Casino Resort
Breast Cancer Awareness Month is also honored at the Ocean Casino Resort. Ocean is volunteering for the American Cancer Society’s walk taking place on the AC Boardwalk. It is happening this Sunday, Oct. 9.
Besides the walk, the casino rolled out a special Pink Paloma for the month. It’s available for purchase at the majority of bars and restaurants on-site. The drink costs $15, with a $2 donation to the American Cancer Society stemming from each.
Resorts AC
Resorts is illuminating pink lighting throughout the month, as it hosts several events for breast cancer awareness in October.
The casino created a Halloween pop-up experience based around the theme of the month. Come visit the Pink Pumpkin at Bar One, where some of the money spent goes to the Real Men Wear Pink Campaign.
Guests can snag a Mighty Pink Cocktail for $10, with 80% of that money heading right to the cause. Dougherty’s Steakhouse and Raw Bar is running a similar deal, where some funds from its Pinkberry Cosmo special hit the donations.
