CaesarsCasino.com Gets A Major Makeover After Signing A Deal With NYX Gaming

Written By Joss Wood on June 22, 2016

[toc]After signing a new deal, CaesarsCasino.com will shortly be re-launching on the NYX Open Platform System. Players should see an improvement in marketing and loyalty services while retaining access to the existing growing portfolio of game content.

The agreement has the potential to expand beyond New Jersey’s regulated online gambling market as and when other U.S. states introduce online gaming legislation.

CaesarsCasino is owned by Caesars Interactive Entertainment (CIE) which is the most rapidly growing of all Caesars’ business interests.

Kevin Vonasek, NYX’s Chief Product Officer Americas commented:

“This is an immense opportunity for NYX and we are thrilled that CIE has chosen to further our partnership. CIE is absolutely a key partner for NYX as we continue to execute our US strategy in anticipation of future casino iGaming expansion beyond New Jersey, Delaware and Nevada.

This agreement is a testament to both the quality and flexibility of our platform and the exceptional working relationship we’ve enjoyed with CIE to date.”

NYX corporate deals are bringing the largest selection of games to CaesarsCasino

NYX has been the casino platform supplier to CaesarsCasino since 2014. Last September NYX launched its new Open Gaming System (OGS) which enabled CaesarsCasino to access a much wider selection of games from both NYX and other third party suppliers.

The games available to New Jersey players could increase rapidly after another NYX deal takes effect. At the end of May, NYX bought BetDigital, which has experienced strong growth in the U.K. market by bringing new titles to its business partners.

An even bigger acquisition, the purchase of OpenBet for $270 million which is due to complete in September, will again expand the range of games available through CaesarsCasino.

The acquisition will make NYX the world’s leading business to business sportsbook operator with a library of over 700 games on its OGS platform and another 2,000 plus games on its OpenBet platform.

Marco Ceccarelli, Senior Vice President and Chief Information Officer for CIE said:

“CaesarsCasino is excited to be supported by an award-winning and deeply-functional platform in NYX’s OPS. The platform and games will undoubtedly be catalysts for future growth in New Jersey.”

NYX is well embedded in the New Jersey online casino scene

Apart from its two year relationship with CIE, NYX is also a supplier to several other licensed gaming operators in New Jersey.

In December last year it announced a deal with the Golden Nugget. The deal saw nineteen new games go out immediately on the nj-casino.goldennuggetcasino.com, and a further 30 have since been added.

Most recently NYX signed a deal with Amaya which saw it provide 20 titles when PokerStars launched its online casino in New Jersey on March 21.

Top NYX titles such as Judge Dredd, Irish Eyes 2, King Kong – Island of Skull Mountain and An Evening With Holly Madison are all now available on pokerstarsnj.com.

The outstanding success of NYX in New Jersey led directly to the company being named as Best Platform Supplier at the iGaming North America (iGNA) awards held in Las Vegas on April 7, this year.

NYX is also going global

NYX is listed on the Toronto Stock Exchange, but its main offices are in Las Vegas. The company also operates out of New Jersey, Sydney in Australia and Stockholm, Sweden.

Last week it obtained its latest national gambling license after the Romanian regulator awarded NYX a class 2 license to bring its online platform to the small central European country.

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Joss Wood

Though Joss Wood's primary focus is on international regulated online gambling markets, he also follows the legal New Jersey online gambling industry and writes extensively about sports betting. Previously he worked as the editor of Poker Industry Pro, worked in business and finance, and played online poker professionally for seven years.

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