Caesars To Merge Online Casino And Sports Betting Into One NJ Platform

merging

The news continues to build for Caesars Entertainment.

After rolling out sports betting operations this week at two of its Atlantic City casinosBally’s and Harrah’s Resort — Caesars confirmed this week that it has plans to launch mobile sports betting in New Jersey via its Caesars Casino & Sports app. Currently available as CaesarsCasino.com, the app will combine the company’s online casino and sportsbook in the Garden State.

“We want to offer our players a full casino experience,” Melanie Gross, Caesars’ vice president of online casino, told PlayNJ.com, “and give them the opportunity to play their favorite casino games and also place wagers on sports within the same application, and have it be a seamless experience.”

‘Coming soon’ and powered by SG Digital

Wednesday’s news comes mere days after Caesars partnered with Scientific Games, which will power the mobile wagering platform with its SG Digital technology. Within the same app, users can switch between sports betting and the online casino, which is a coup for Caesars.

“When the idea of PASPA (Professional and Amateur Sports Protection Act) getting repealed became real, we looked at a number of different options available to us,” Gross said. “And the right choice for our business includes one app for both casino and sports.”

Though no timeline has been announced for the official go-live of mobile sports betting, Caesars online casino features a page that says the Caesars Casino & Sports app will be “coming soon,” likely before football season.

“We see football as a great opportunity,” Gross said. “The next big sports season following the repeal of PASPA and the opportunity to go live was football, and it was a natural progression to aim for that target.”

For Caesars, the mobile app caters to not only the New Jersey market but also to die-hard fan bases in nearby New York and Pennsylvania, who need only drive to New Jersey to bet.

 

Monster week for Caesars and sports betting

This has already been a historic week for Caesars.

After weeks of staying under the radar with its NJ sports betting plans, the company unveiled sportsbooks at Bally’s Wild Wild West casino on Monday and at Harrah’s on Wednesday.

As a result, the two properties became the fifth and sixth in the Garden State to offer legalized sports betting, joining a growing list of NJ facilities:

Bally’s and Harrah’s, located just a few miles from each other, also became the third and fourth casinos in Atlantic City to dip their toes into the industry.

Joining elite company

Football season is looming, and New Jersey properties are becoming antsy to not only offer sports betting on-site but to also launch mobile NJ sports betting in time for kickoff.

In that vein, Caesars entered the party by announcing plans for mobile sports betting, joining MGM Resorts International and DraftKings Sportsbook.

It was Tuesday that MGM became “the official gaming partner” of the National Basketball Association, noting at the end of the press conference that it intends to roll out mobile wagering later this week. This was followed the next day by the soft launch of DraftKings Sportsbook app in New Jersey, which became the first mobile sports betting app outside Nevada.

However, in no way does it dampen the enthusiasm for what Caesars is bringing to New Jersey.

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Grant Lucas

About

Grant Lucas is a longtime sportswriter who has covered high school, collegiate, and professional levels. A graduate of Linfield College in McMinnville, Grant now focuses his attention on the growing NJ online gambling and sports betting scene.