On The March: DraftKings Quickly Adds More Casino Games To Its Sportsbook App

Posted By Bart Shirley on January 4, 2019

DraftKings Sportsbook has rolled out a new selection of casino games onto its NJ sports betting app.

The roster of new games at the DraftKings Casino includes:

The games join blackjack as an increasing number of flavors on the New Jersey-facing application. The company unveiled blackjack last month, just in time for Christmas.

DraftKings Casino + sports betting

Many gaming companies prefer to keep their sports betting and casino games separate. However, DraftKings has eschewed that approach and has opted to make the sportsbook app an all-inclusive package.

From Matt Kalish, DraftKings’ co-founder and chief revenue officer, in a statement:

“DraftKings is building a true one-stop destination for skin-in-the-game American sports fans. This is an early preview of our larger strategy to roll out iGaming products in early 2019. As with our industry-leading DFS and sportsbook products, customers can expect to see new product innovation, seamless integration with the full DraftKings platform, and amazing gameplay experience.”

For players, this means its just one app (DraftKings Sportsbook) to download.

Click or tap the “more games” tab and enjoy DraftKings Casino. It’s a unique way of combining the two platforms, but innovation is key to a robust and competitive NJ online casino market.

DraftKings is a powerhouse with plans

The release of true casino games into the DraftKings app may come as a surprise to some. However, we can forgive those shocked by the debut due to the rapid conversion and ascension of DraftKings as a sports betting market leader.

As most people know, DraftKings began life as an upstart provider of daily fantasy sports (DFS), a hybrid of gambling and fantasy football that catered almost exclusively to male players 30 years and younger.

Prior to the dismissal of the federal ban on sports betting, the company’s ambitious sports betting advertisements in New Jersey seemed like the audacious moves of a company hitting above its weight.

That perception changed when DraftKings Sportsbook became the first online sportsbook to operate outside of Nevada in the United States. It operated as the only online sportsbook for almost three weeks in New Jersey.

From market leader to NJ online casino

This first-to-market advantage allowed the company to become the online sports betting market leader in New Jersey. Since then, DraftKings Sportsbook has never relinquished that title.

Even more amazingly, online sports betting is outpacing land-based wagering by an almost 3-to-1 ratio. So, the days of DraftKings occupying a small and unique betting niche are gone and are unlikely to return.

As it stands, along with its wildly successful app, DraftKings now operates land-based sportsbooks in New Jersey and Mississippi. All indications say that the company will soon open online operations in West Virginia. An expansion to Pennsylvania’s new sports wagering market is also maybe in the works.

So, times are pretty good for the boys in black and green. If the level of innovation on the sports betting side of things has carried over to the NJ online casino games, players will be in for a real treat.

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Bart Shirley

Bart Shirley is a writer and poker player from Houston, Texas. When he's not teaching high school math and business, Bart writes about the NJ online casino industry and US online poker. He has a master's degree in business administration from Texas Christian University and a degree in English from Texas A&M.

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