Congrats New Jersey: You’re About To Hit One Million Bets At DraftKings Sportsbook

Written By Bart Shirley on September 6, 2018 - Last Updated on April 8, 2020

Less than a month after its debut, DraftKings Sportsbook is about to receive its one-millionth bet in New Jersey.

To celebrate, the NJ sports betting app is giving away $35,000 to several lucky bettors. One lucky player will make the millionth bet and get a $10,000 bonus.

Right now, the site has accepted roughly 879,000 bets in the Garden State. Beginning with the 900,000th bet, DraftKings will give out prizes at selected intervals.

Each prize will range between $1,000 and $10,000. The list of bet totals and prizes is as follows:

  • 900,000: $2,000
  • 910,000: $1,000
  • 920,000: $1,000
  • 930,000: $1,000
  • 940,000: $1,000
  • 950,000: $2,000
  • 960,000: $1,000
  • 970,000: $1,000
  • 980,000: $1,000
  • 990,000: $2,000
  • 995,000: $1,500
  • 996,000: $1,500
  • 997,000: $1,500
  • 998,000: $2,500
  • 999,000: $5,000
  • 1,000,000: $10,000

It may seem like more than 100,000 bets may take a while to proceed.

However, with the NFL season beginning on Sept. 6, the pace of betting will quicken considerably.

It’s been quite the month for DraftKings Sportsbook

DraftKings’ quick spin during the month of August 2018 has been nothing short of remarkable. The site’s quick action allowed it to be first to market in online sports betting in New Jersey.

It held a de facto monopoly in that position for almost three weeks. Its supremacy only faltered when playMGM and SugarHouse Sportsbook finally entered the market.

Even so, the power of being first to market is that it allows the “winner” to cement itself as the go-to provider for many customers. For New Jersey sports bettors, DraftKings is now the first stop for their mobile betting needs.

The surprising reversal of fortune came after two months of DraftKings’s chief rival, FanDuel, grabbing all of the headlines. FanDuel’s merger with Paddy Power Betfair and land-based debut at the Meadowlands Racetrack made it seem as though DraftKings might become a second banana.

Instead, DraftKings struck back with shrewd technology and marketing. Its series of “Dr. AftKings” commercials now feature NBA Hall-of-Famer Charles Barkley, who is also doing straight marketing pitches for the site.

DraftKings Sportsbook has a chance to start a revolution

The site also distinguished itself through two major innovations within gameplay itself.

One of those innovations was the betting carousel, which creates a custom series of suggested bets for each player who logs on. The suggestions stem from the player’s history, betting patterns, and suggested preferences.

The other innovation, the live ticket system, has the potential to revolutionize the entire sports betting industry. The system allows players to cash out their open tickets at almost any point during a selected contest.

Naturally, these payouts are less than if the customer simply waited until the end of the game. Still, the ability to cash out has an advantage for the player, too. He or she can now hedge against the possibility of a last-second meltdown that would result in a loss.

Such a thing would not be possible in a live setting. The constant updating of the payout amount is too difficult to calculate on the spot. However, the effect has been to turn any DraftKings sports bet into an in-game bet, with a greater degree of flexibility and variety to boot.

So, it’s probably no surprise that New Jersey residents and visitors have flocked to the familiar black-and-green app.

With $35,000 coming down the pike, it might be worth a look if you’ve never tried it.

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Bart Shirley

Bart Shirley is a writer and poker player from Houston, Texas. When he's not teaching high school math and business, Bart writes about the NJ online casino industry and US online poker. He has a master's degree in business administration from Texas Christian University and a degree in English from Texas A&M.

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