DraftKings is proving how much is possible in seven months.
This week, U.K.-based eGaming Review (EGR) published a report that DraftKings will soon be releasing an online casino app in New Jersey. The website said that DraftKings “is expected to launch a standalone casino app in the coming months.”
At the time of publishing, however, DraftKings had not made an official statement about the move.
But it seems inevitable considering the company’s rapid expansion in New Jersey since it launched its NJ sports betting app seven months ago.
DraftKings casino + sportsbook
In August 2018, DraftKings launched its DraftKings Sportsbook app in New Jersey via a partnership with Resorts Casino & Hotel.
They beat competitor FanDuel Sportsbook to market and, for the past seven months, have become the leader in the state’s online sports betting market. They’ve also managed to boost Resorts’ revenue, too.
And the cross-sell of the two offerings at DraftKings Sportsbook has exceeded expectations. According to a DraftKings spokesman who talked with NJGamblingSites.com in December, the unique cross-section of NJ online gambling enthusiasts has been a boon:
“I think DraftKings is unique in that we attract a real cross section of sports bettors and fans and now iGaming enthusiasts. We have a lot of customers that are new to iGaming and mobile casino who might have migrated from DFS to sports betting and are now checking out blackjack. And certainly we might attract some veterans of the iGaming space.”
A realistic look at a possible DraftKings online casino app
This trio of launches indicated that DraftKings was serious about growing their share of both the sports betting and NJ online casinos market.
The former was certainly the easy part, as they went to market first and have maintained their position as the premier sports betting app in the state.
Cracking the online casino market, however, requires a higher level of difficulty in one sense but presents a unique opportunity in another sense.
New Jersey online casinos have been a staple in the state for gamblers who, for whichever reasons, prefer to wager their money on the go or at home. Golden Nugget online casino is the reigning power in the market, consistently bringing in online casino revenue that is twice what the next casino earns.
Should the rumors about a forthcoming standalone DraftKings casino app be true, our expectation is that the platform’s quality will be on par with or exceed what the NJ online casino old guards can do. And that includes juggernauts Caesars online, Resorts, and Virgin online casino.
It is also likely that as with online sportsbook additions to Resorts and Golden Nugget, the two DraftKings apps will share a wallet and continue the cross-sell.
Much of this is based on the company’s existing sportsbook app in New Jersey, which garners near-perfect reviews from users in the Apple App Store. If DraftKings can produce a standalone online casino app of the same quality, it could become one of the premier platforms in the state.