DraftKings is first to New Jersey online sports betting.
Once only a daily fantasy sports company, it was the first online sportsbook authorized by the NJ Division of Gaming Enforcement (DGE) and as of today, it is the first to launch.
— DraftKings Sportsbook (@DKSportsbook) August 6, 2018
Initial authorization came on Aug. 1, so with the full launch on Aug. 6, only five days have been necessary to get the new app up and running.
“Everybody knows there’s a big opportunity out there. It’s a new thing, so people are trying to see how they want to go about it, who they want to partner with. Anytime you’ve got a big market about to be created, there’s so much opportunity out there that everyone should benefit, as long as you do it the right way.”
DraftKings Sports Betting App Developed In-House
DraftKings has beaten all the currently regulated New Jersey casinos to the start line.
Not that DraftKings shouldn't be commended for being first to market for mobile sports betting…. But wtf have all the casinos been doing in NJ to let them go first?
— Dustin Gouker (@DustinGouker) August 1, 2018
One reason they’ve managed to get a head start is that instead of partnering with a third party developer, they have put together their software in-house.
The new sportsbook offers pretty much any bet option possible, including in-play bets. Users can track betting trends and other useful data, with odds presented in either decimal or fractional formats, whichever they find most comfortable.
The app, available for desktop, iOS and Android, presents a different perspective from most of its competitors.
Users won’t see an initial screen with a long table of betting options. In a new way of presenting the information, DraftKings uses a carousel style display which highlights the possible bets most relevant to the user, based on their DFS habits, their selected preferences and their betting history.
The display is particularly effective on mobile displays, and that matters, since in modern sports betting more than half of bets internationally are placed using mobile devices.
It looks like the app has been developed with mobile users first in mind, something that should give DraftKings an edge over their competitors.
In-play betting takes pride of place
One of the changes that sports bettors unused to the modern technology will notice is the opportunity to place a wide variety of bets after a game has started.
For example, users can bet on events within a baseball game or tennis match. DraftKings aims to extend this facility, but at the moment it is dependent on them having real-time information, which means live feeds direct from the game.
Now that the Professional and Amateur Sports Protection Act of 1992 (PASPA) has been overturned by the Supreme Court, the professional sports leagues are gradually coming on board.
Last week, MGM signed a deal with the NBA to become its official betting partner. This is something of an about turn for the sports leagues which have generally opposed sports betting in the past.
Now that they’ve lost that fight, they can be expected to embrace the new revenue generating opportunity — and a big part of that is the provision of sports betting data for in-play betting.
MGM also announced that its sports betting app would be available in New Jersey soon.
DraftKings can justifiably enjoy its day in the sun, but the other NJ casinos, like MGM, won’t be too far behind. NJ sports bettors can look forward to plenty of promotions as each strives to capture market share and loyal customers.