Surprise! DraftKings Sportsbook App Gets Thumbs Up For Launch In NJ

DraftKings Sportsbook

Mobile sports betting in New Jersey is now a reality.

The state Division of Gaming Enforcement (DGE) approved Resorts Casino Hotel and DraftKings application to offer online and mobile sports betting on Wednesday.

Scheduled for a Wednesday launch, the initial sports bets will be by invite only. The DK sports betting app will be undergoing several days of testing. It is worth noting that the physical sportsbook is not operational yet.

Several other online and mobile sports betting applications are on file with the DGE and going through the process. But DraftKings Sportsbook approval marks the first online sports betting app outside of Nevada.

Online sports betting is on the march

Once sports betting launched in New Jersey two months ago, the focus has turned to an online and mobile version of the activity. The DGE regulations required a 30-day waiting period which has since passed. The waiting period ended a few weeks ago, and everyone has been waiting to see who would be first.

Resorts and DraftKings being first to market with its mobile sports offering is a big deal. In what will undoubtedly be a very crowded playing field, the first to market will have a distinct advantage.

As mentioned, several other online and mobile sports betting applications are on file, with more expected to be approved soon. So, while DraftKings will be first to market, they won’t be the only players for long.

The announcement of the launch came in the midst of busy week for sports betting news. In fact, earlier this week, MGM announced it would launch mobile sports betting by week’s end. At the time, the first to market honors were thought to be going to MGM.

No doubt there is a flurry of activity behind the scenes to get the product ready for prime time. Contact DraftKings to request an invitation to participate.

The Resorts and DraftKings partnership

Once sports betting became legal in May, casinos, tech companies, and fantasy sports firms began scrambling for a way to capitalize on the nascent sports betting industry.

The companies announced their partnership in June 2018, which provided DraftKings a way into the NJ sports betting market and offering Resorts the platform to accept wagers.

At the time of the partnership, Jason Robins, CEO of DraftKings, told the AP as reported on ESPN:

“Everybody knows there’s a big opportunity out there. It’s a new thing, so people are trying to see how they want to go about it, who they want to partner with. Anytime you’ve got a big market about to be created, there’s so much opportunity out there that everyone should benefit, as long as you do it the right way.”

The partnership once again pits DraftKings with its biggest fantasy sports rival FanDuel, who is currently operating the FanDuel Sportsbook At Meadowlands Racetrack. Meadowlands is one of six current physical sportsbooks in New Jersey.

There are no comments from Resorts Casino or DraftKings at this time. However, DraftKings’ tech partner Kambi, released this comment from its CEO Kristian Nylen:

“Today marks the start of an exciting new chapter for Kambi, creating history with our partner DraftKings by processing the first online wager outside of Nevada following the repeal of PASPA. To be the first, and so far and only, sports betting supplier to receive a Transactional Waiver to operate online in New Jersey only strengthens our position as the secure and quality choice for operators seeking a sportsbook partner.”

The land-based and online sports betting landscape is changing by the minute.

Now that Resorts and DraftKings crossed the finish line first, the only thing to speculate is who is next? Our guess is MGM.

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About

Kim Yuhl is a freelance writer and blogger who writes about poker culture and the online gambling industry. A part-time member of the poker media since 2013, Kim recently sold her marketing business to write full-time while exploring the world.