A DraftKings commercial will air during Sunday’s Super Bowl between the Tampa Bay Bucs and Kansas City Chiefs.
But the one airing during the third quarter will be directing players to its pools page on the DraftKings sportsbook and daily fantasy sports sites. Call it an interactive promo as the operator is offering a free-to-play $55 Million Prediction Challenge 4th Quarter Pool.
It consists of 10 different props, and the pool is currently live.
How does $55 Million Prediction Challenge work?
Users can submit their picks anytime between today and just before the fourth quarter starts.
For those waiting until the Super Bowl, gamblers watching the commercial will be directed to the pools section.
Fourth-quarter props will constitute their own competition, with a total prize payout of $1 million.
As of 10 a.m Friday, there were more than 567,000 players registered. That total will presumably soar after the commercial.
Here is a little teaser regarding the early entries.
According to over 540K entrants in the @DKSportsbook $55 Million Prediction Challenge 4th Quarter Pool, the 4th quarter two-minute warning will happen at the two minute mark in the last moments of #SuperBowlLV. pic.twitter.com/48VEYZgT7x
— DraftKings News (@DraftKingsNews) February 4, 2021
What props are in DraftKings’ pool?
The upside to this being a free-to-play pool is new users will not need to deposit funds.
Here are some of the props:
What will the longest rushing play of the fourth quarter be?
- 0-5 yards
- 6-10 yards
- 11-15 yards
- 16-20 yards
- 21-25 yards
- 26+ yards
Will there be a touchdown of 20 or more yards? The options are yes or no.
Will the 2-minute warning happen at the 2-minute mark? This is another yes or no question.
What will be the longest field goal attempted in the fourth quarter?
- 17-33 yards
- 34-50 yards
- 51-plus yards
- No field goals kicked
Whomever gains the most correct answers will gain some piece of the pot. It will keep bettors interested, regardless of the how the game unfolds.
Johnny Avello, director of race and sports book operations, told Play NJ “it’s amazing what’s possible for us now in the mobile betting age.”
“During the brick-and-mortar era of sports betting, the only people you could reach were the gamblers who came into your place,” said Avello. “So much more is possible now because of the mobile apps and because of the staff we have. I think they stay up all night coming up with these ideas.”