This past weekend, football fans in Houston, Seattle and Baltimore all saw their Super Bowl hopes go up in smoke.
However, no group of fans had to swallow a more bitter pill than Chicago Bears supporters. So, FanDuel Sportsbook is offering a one-time site credit up to $100 for any NJ sports betting fan who placed moneyline wagers on the team from the Windy City.
The game came down to a 43-yard field goal attempt by Bears’ kicker Cody Parkey. Parkey’s kick bounced off the left upright, bounced off the crossbar, and landed short of the goalposts in the field of play.
— PULLUP (@PULLUP05894603) January 7, 2019
Fans have already named the kick the “double doink.” Parkey, for his part, was devastated about the miss, although replays later showed that Eagles’ player Trayvon Hester tipped the kick as it flew over the line of scrimmage.
Regardless, the Philadelphia Eagles escaped to the second round with an improbable 16-15 win. The 9-7 team finds itself still contending for the Super Bowl just two weeks removed from barely making the playoffs in the first place.
Bears fans, now facing a long winter, can console themselves with FanDuel’s Bad Beat Relief. According to FanDuel CMO Mike Raffensperger, the move is merely an effort to keep things fun and light on the site.
“We are thrilled for the Eagles, but it was a tough way for the Bears to lose,” said Raffensperger, in a statement. “With playoff season heating up, this was a way to prove there are more ways to win on the FanDuel Sportsbook and once again show why we are the most innovative and fun sportsbook in the United States.”
FanDuel Sportsbook has another big night ahead
Of course, there’s no rest for the young sportsbook during the end of football season. The NCAA Football National Championship Game will kick off tonight (Jan. 7).
The match, which is the final college bowl game of the season, will pit the Clemson Tigers and the Alabama Crimson Tide against one another for the third time in four years. This contest will serve as the rubber match, as both schools have emerged victorious a single time in the previous two games.
FanDuel made headlines in December 2018 when it volunteered to pay out futures bets on the Alabama team. The sportsbook took the unprecedented move due to the widespread perception of Alabama’s overall dominance and preordained victory.
Of course, Clemson may still have something to say about that. FanDuel stands to lose hundreds of thousands of dollars if the Tigers prevail.
FanDuel has to shake things up
While some sports betting purists may scoff at FanDuel’s antics, the truth is that the nascent sportsbook cannot afford to plod straight ahead. Its chief rival, DraftKings Sportsbook, has too great a lead with NJ sports betting revenue to do so.
Instead, FanDuel is attempting to carve out a niche as the players’ sportsbook. The hope is that these kinds of reactive promotions will engender brand loyalty and endear a certain segment of the sports betting market.
Whether it will work remains to be seen. However, there may be a higher concentration of Bears’ fans onsite now.