The testing period has concluded for the FanDuel Sportsbook mobile app, allowing the product to fully launch for the New Jersey sports betting crowd on Friday.
The rollout syncs perfectly for the NJ sports betting provider, as its retail sportsbook at Meadowlands Racetrack will also have renovations completed and its permanent spot unveiled in East Rutherford.
With football season in full swing, timing becomes even more impeccable for FanDuel Sportsbook, which has already proven to be more than viable in the NJ sports betting industry.
FanDuel Sportsbook app kicks into gear
In a press release Friday, FanDuel Group — the American arm of Paddy Power Betfair — announced the official launch of the FanDuel Sportsbook app. The product was introduced to a small group of users last week during a five-day regulatory testing period.
“FanDuel is creating a new genre of entertainment, and sports betting is another way we can bring fans closer and more engaged to the games and teams they follow,” FanDuel Group CEO Matt King said in the release. “We’re leveraging our experiences building the Sportsbook at the Meadowlands and the global footprint of Paddy Power Betfair to build an online sports betting experience that fans want, love, and can rely on.”
Available on Android, iOS and online, FanDuel Sportsbook’s mobile product offers lines on a wide range of sports, from football, basketball, and baseball to golf, soccer and tennis.
The app features a variety of betting options, too:
- Point spreads
- Money lines
- Round robins
- Live in-game wagers
A “Betting Slip” feature also allows users to view potential payouts before placing any wager. The app accepts debit and credit cards, PayPal, ACH (eCheck) and online bank transfers.
FanDuel Group assured in the release that the “FanDuel Sportsbook app will continue to roll out in other states pending regulation.”
The company boasts partners in West Virginia, which has gone live with regulated wagering, and New York. FanDuel’s reach expanded in August when it partnered with Boyd Gaming, which has properties or access partnerships across 15 states.
Retail location gets finishing touches
Also of note on Friday was FanDuel’s announcement that it would complete its permanent sportsbook at Meadowlands.
Spanning 5,300 square feet with a capacity for nearly 500 people, the space will feature 52 television screens, including personal TVs at tables, and 20 sports betting stations. The sportsbook also contains several other amenities:
- High-top tables
- VIP area
- Leaning rails
- Bar stools
- Dining chairs
Prominent signage throughout the area showcases the FanDuel Sportsbook name.
FanDuel Sportsbook eyeing the future
In June, Meadowlands partnered with Paddy Power Betfair to offer regulated sports betting. PPB was in the process of and has since completed, acquiring FanDuel. This set the stage for a FanDuel-branded sportsbook at the racetrack.
The operation officially opened July 14 with a temporary book while the permanent space was constructed. Despite a short month, Meadowlands reported the highest grossing revenue of five active sportsbooks in the Garden State with $1,357,477.
Now, with football season underway and the facility’s completion of the permanent FanDuel Sportsbook, greater things could be on the way.