Ready For March Madness: New FanDuel Sportsbook Taking Bets At Bally’s AC

Posted By David Danzis on March 15, 2021

The FanDuel Sportsbook at Bally’s Atlantic City is officially open.

Not the temporary space. We’re referring to the permanent retail space that has replaced the former Blue Martini Lounge.

Talk about perfect timing. The new FanDuel Sportsbook quietly opened last week, just in time for the 2021 NCAA Men’s Basketball Tournament.

The details were announced via press release.

More importantly, this means all nine Atlantic City casinos now have retail shops.

“We are privileged to partner with Bally’s Corporation to open our FanDuel Sportsbook inside Bally’s Atlantic City”, said Andrew Kleiman, senior director of operations of FanDuel Group. “The legacy of Atlantic City and excitement of being steps away from the Boardwalk creates a unique atmosphere for our customers. We look forward to a successful future with our new partner and community.”

Need to know about Bally’s AC FanDuel Sportsbook

The FanDuel Sportsbook is located by the northern Boardwalk casino entrance.

Here are some of the design details:

  • A central 25-foot-wide LED video wall
  • Two 10-foot-wide LED video walls on either side and 10 video displays
  • Five betting windows
  • 20 IGT PlaySports self-serve betting kiosk

 

The sportsbook is open daily from 10 a.m. to midnight, with extended hours as needed to accommodate sporting events.

What are the food and beverage options?

According to the press release, FanDuel Sportsbook customers have the option of ordering from a “curated food and beverage menu.”

Call it modern, pub-style fare.

Here are some of the menu items:

  • Truffle Tots
  • G.O.A.T. smash burger
  • Spicy edamame
  • Curveball club sandwich
  • Playoff pizza

Plus, there are a variety of craft and local beers at the iPourIt self-serve beverage dispenser wall.

Ironically, the William Hill Sportsbook at Wild Wild West (originally part of Bally’s), was the first Atlantic City sportsbook to offer a self-serve beer wall.

Caesars Entertainment did not include the retail sportsbook as part of the sale to Twin River World Wide Holdings (now Bally’s Corp.).

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FanDuel expanding New Jersey footprint

When it comes to NJ sports betting, FanDuel is the brand the 18 other operators are chasing.

Besides the mobile app, Bally’s is the second New Jersey location to open a FanDuel Sportbook. Meadowlands Racetrack is the other. And the North Jersey location, which attracts New York City bettors, has been taking wagers since July 2018.

The license holder reported $46.8 million in January sports betting revenue ($41.8 million of which came from online). PointsBet NJ, which also operates under the Meadowlands license, accounts for a small portion of the total.

So by partnering with FanDuel, it’s a win-win for both companies. Bally’s is getting a big name that will potentially attract new customers to the property while FanDuel finally gets a prime retail spot at the center of the Atlantic City Boardwalk.

When it comes to opening retail sportsbooks, Bally’s Corp. is going for the “incredible sportsbook experience.”

“The new FanDuel Sportsbook at Bally’s AC is the fifth retail sportsbook we have opened in the last couple [of] years,” says George Papanier, president and CEO of Bally’s Corp. “We now operate sportsbooks in Rhode Island, Colorado, Delaware, Mississippi, and New Jersey – we are thrilled to be in this market and to give our guests an incredible sportsbook experience, right off the boardwalk and our gaming floor.”

Photo by Bally's
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David Danzis

David Danzis is an award-winning journalist who has covered business, politics, government, education, and sports in New Jersey. Most recently, he wrote about Atlantic City casinos, online gaming, and sports betting for The Press of Atlantic City. David is a graduate of Rutgers University.

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