Make Room: FanDuel Sportsbook, William Hill Apps Join NJ Sports Betting Market

Written By Grant Lucas on September 1, 2018 - Last Updated on November 24, 2020

Live from New Jersey, it’s FanDuel Sportsbook online. And a William Hill sportsbook app.

The daily fantasy sports giant, which has operated a retail book at Meadowlands Racetrack since opening July 14, introduced its mobile NJ sports betting app Saturday, complementing its wagering website the company rolled out the same day. By regulation, access is initially limited to a small group of customers during a five-day soft launch.

FanDuel Sportsbook becomes the fourth mobile sportsbook to hit the airwaves in the Garden State, joining DFS competitor DraftKings — which launched its DraftKings Sportsbook app at the beginning of the month — as well as playMGM and SugarHouse Sportsbook.

And that’s not all that happened Saturday.

William Hill sportsbook app went live in New Jersey, too. The app is also in soft launch mode with limited access. William Hill already provides sports betting services for the retail operations at both Monmouth Park and Ocean Resort Casino. The grand total of NJ sports betting apps now sits at five.

FanDuel Sportsbook mobile rundown

Created in-house, using FanDuel members and resources from owner Paddy Power Betfair, the mobile FanDuel Sportsbook took its time getting online. Yet with college football about to kick off this weekend, and with the NFL primed to do the same next week, the timing is still ideal.

Using the trademark blue and white FanDuel color scheme, the online sportsbook features a carousel of potential bets for users. With more wagers, those suggested games will become tailor-made for individual users as they will reflect bettors’ most-bet-on sports.

Similar to DraftKings Sportsbook, FanDuel’s product will allow customers to share funds between DFS and sports betting. The FanDuel Sportsbook also features in-play and prop bets.

Following individual games and matches becomes easier for FanDuel bettors, as the mobile sportsbook displays gamecasts for customers to follow individual events without physically watching gameplay. That sets FanDuel Sportsbook apart from its DFS rival, as does the visibility of FanDuel’s lines for users outside of New Jersey. (Obviously, though, those not within state borders cannot place wagers.)

Fanduel Sportsbook keeps momentum rolling

Funny to think that Meadowlands initially aimed for a later target date to open its physical sportsbook. Especially considering the resounding success the racetrack has enjoyed for two months.

Thanks to New York lawmakers failing to pass a sports betting bill in June, Gural announced an accelerated timeline for his track’s sportsbook launch.

“New York did me such a favor by not passing sports betting,” Gural told the Associated Press at the time. “There are 15 million people that live within 20 miles of the Meadowlands.”

A few weeks earlier, Meadowlands partnered with Betfair US — the American arm of Paddy Power Betfair — for retail and online/mobile sports betting. With PPB in the midst of acquiring FanDuel, Meadowlands essentially indicated that its sports wagering operation would FanDuel-branded. And it was when the sportsbook, powered by IGT, opened for business July 14.

In just nine days, Meadowlands reported $3.5 million in wagers. In July, the first full month of legalized NJ sports betting, the racetrack topped the five-sportsbook market with just over  $1.3 million in revenue. Football season has yet to kick off, yet Meadowlands is already rolling.

Then, two weeks ago, Gural dropped the first hint of a mobile FanDuel Sportsbook.

“Hopefully online will be operational,” he said, “and we’ll have all of the areas of the facility that we plan to use for sports betting operational. That’s really what we’re focused on right now.”

Mobile market expands

What once ran as a one-horse town has quickly become a competitive market in the last two weeks. Five sportsbook apps are now available in the state.

DraftKings Sportsbook went live in the Garden State within the first week of August. For the better part of the month, it enjoyed a mobile monopoly in New Jersey.

Last week, however, playMGM rolled out its sports betting app. A day later, the SugarHouse Sportsbook — the state’s first casino-integrated mobile platform, courtesy of SugarHouse online casinoentered the market. Top this off with FanDuel Sportsbook mobile app and William Hill sportsbook app, and you’ve got plenty of options to shop around.

The competition will only increase in the near future.

Caesars Entertainment still has plans to merge its online casino with a mobile sportsbook, and Resorts Atlantic City intends to roll out an online operation by September.

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Grant Lucas

Grant Lucas is a longtime sportswriter who has covered high school, collegiate, and professional levels. A graduate of Linfield College in McMinnville, Grant now focuses his attention on the growing NJ online gambling and sports betting scene.

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