Zynga offers a number of social games through its own website, Facebook and other major social networking platforms. The company currently generates nearly $900 million a year in annual revenue, which makes it the largest free money gaming provider in the world. However, most experts agree that the company could generate much more revenue by expanding into real money poker. They said that it should make that transition before Amaya Gaming acquires PokerStars and Full Tilt Poker.
Robert Weinstein, an active trader and financial writer, recently wrote an article about Zynga on TheStreet. Weinstein pointed out that the social gaming company has tested real money poker in the UK, but has decided against doing so in the United States. He said that the company is making a huge mistake, because the online gambling market in the United States is going to be worth billions in the coming years.
Zynga could easily encourage many of its free money online poker players to play for real money. Weinstein said that the company would effectively become the second largest real money poker provider in the United States if it was able to convert 15% of its existing base of free money poker players.
However, the company will need to act quickly. The online gambling industry has already become very competitive in New Jersey, which is making it difficult for new companies to enter the market. Most land-based casinos have already found online gaming companies to partner with.
Weinstein said that Zynga will need to build a brand in the United States before Amaya finalizes its merger with the Rational Group. The company will need time to build a player base to compete in New Jersey, Nevada and other states that legalize online gambling in the future.