There are more than 20 panels and seminars on the agenda of the three-day conference. Three in particular will appeal to anyone attending from New Jersey or interested in the New Jersey gambling industry.
- April 27 at 2 p.m. — Monetizing virtual sports in a casino setting
- April 27 at 3 p.m. — Integrating the latest casino technology for future guest experience
- April 28 at 9 a.m. — The big debate: What obstacles are in the way of legalizing sports betting?
Want to attend GiGse? You can find more information on GiGse 2017 here.
Here’s a look at each session and how it pertains to New Jersey’s gaming industry.
Monetizing virtual sports
Virtual sports are big business in Europe. The vertical’s success in the old world hasn’t gone unnoticed in the new, where a near-universal ban on sports betting could provide opportunities for virtual sports in the United States.
GiGse will tackle virtual sports on Day Two of the conference during an early afternoon panel that will discuss the following topics:
- European successes and the virtual sports model
- Monetizing virtual sports in a casino environment
- Devising a relevant content strategy for your virtual sports offering
Virtual sports have already popped up in some of William Hill’s Nevada sportsbooks, as well as on Pala’s social casino app. But virtual sports will really be put to the test in New Jersey. Several Atlantic City casinos are exploring ways to integrate the product into their current suite of offerings, both online and in the land-based setting.
Golden Nugget and Resorts are expected to launch virtual sports as soon as they receive final regulatory approval from the Division of Gaming Enforcement, which could happen at any moment. So too is Pala, which operates an online casino in New Jersey.
Additionally, Resorts has designs on adding virtual sports to its iGaming Lounge and perhaps in bars and restaurants down the line.
The casinos of the future
Atlantic City has been a hub of innovation in recent years. So whenever the topic of the casino floors of the future is brought up, the city’s casinos are likely paying very close attention.
Such a discussion will occur at 3 p.m. on Day Two of GiGse, immediately after the virtual sports panel wraps up.
Panelists will discuss:
- Implementing single wallet and cashless innovations
- Casino floor customization to drive loyalty and retention
- Combined loyalty and customer experience programs
- Seamless integration of online and offline experience
In the past few years, Atlantic City’s casinos have broken several kinds of new ground in the US casino industry:
- Resorts launched a dedicated iGaming Lounge to help promote its online casino brand.
- A skill-based free throw shooting contest was held at Borgata.
- Skill-based slot machines were placed on the casino floor at four of the city’s properties.
On the final day of GiGse, no fewer than seven people will be on the dais to discuss the ongoing efforts to legalize sports betting in the US.
These efforts began when New Jersey challenged the Professional and Amateur Sports Protection (PASPA) in 2011. The state lost that case, but came back with a second salvo that is currently under consideration by the Supreme Court of the United States.
Currently, the court is waiting for the Solicitor General to weigh in before deciding if it will hear the case.
New Jersey’s efforts have kickstarted a movement, as six other states have filed sports betting bills.
One of the panelists is Dennis Drazin, chairman of Monmouth Park Racetrack in New Jersey. The track would be one of the beneficiaries should New Jersey win its case, or should sports betting become legal by some other means.
The session will take place on Day Three of GiGse at 9 a.m. and will be moderated by Benjie Cherniak, the managing director of Don Best Sports.
The speakers include:
- Cathy Beeding, senior vice president and general counsel, Island View Casino
- Joe Asher, CEO, William Hill USA
- Dan Wallach, shareholder, Becker & Poliakoff
- Dennis Drazin, chairman, Monmouth Park Racetrack
- Dan Kustelski, CEO, Chalkline Sports
- Mark Lipparelli, Nevada state senator