The new and improved poker room at the Golden Nugget Atlantic City is scheduled to re-open at 9 a.m. Friday, Aug. 10.
The poker room closed Aug. 1 to prepare for its move to the fourth floor in the space that was formally Wine & WiFi.
The 10-table poker room will offer free Wi-Fi and tableside food service while spreading the following poker games:
- Texas Hold’em No-Limit (1/3 and 2/5)
- Pot Limit Omaha
- Texas Hold’em 3/6 Limit
Golden Nugget is offering 2x comps every Wednesday and Friday from 10 a.m. to midnight. Additionally, players can earn a free buffet when logging four hours of play at a cash game table on Friday and Saturday and three hours at a cash game on Sunday through Thursday.
The poker room will host the following promotions:
- Splash The Pot
- High Hand featuring our Money Wheel
- Rake back
Golden Nugget keeping poker land-based for now
While it’s land-based poker room is thriving, Golden Nugget resisted the urge to launch an NJ online poker room unlike most of its competitors.
That move proved to be profitable for the casino that continues to dominate the New Jersey online casino market regarding revenue. Online poker rooms continue to struggle, with only Caesars’ WSOP.com NJ online poker room posting month-to-month growth in June. Caesars’ growth is likely attributed to shared liquidity with Nevada and Delaware.
It is no small feat for Golden Nugget online casino to continually earn double the amount of its nearest competitor, Borgata. Its June NJ online casino revenue saw a 50 percent increase year-over-year and is driving the entire NJ online casino industry in the Garden State.
Will Golden Nugget’s command of the online casino market remain once the full array of online sports betting enters the picture? Only time will tell. We’ll have to wait until September to find out. That’s when August revenue reports will surface.
Is poker a dying “sport” in New Jersey?
Shared liquidity was supposed to save the New Jersey online poker industry. That doesn’t seem to be the case, however. Year-over-year, online poker revenue remains relatively flat, showing minimal growth of only 1.28 percent.
The declining trend isn’t only playing out online either. The revenue from New Jersey’s physical poker rooms accounts for only 0.9 percent of the entire casino operations in June.
Year-over-year numbers for New Jersey poker rooms saw a 3.9 percent decline in revenue. Overall casino revenue, however, showed a solid increase of 5.1 percent.
Six of the nine Atlantic City casinos have a poker room. Here they are with their June revenue figures:
- Borgata ($1,161,217)
- Bally’s ($238,339)
- Harrah’s ($226,665)
- Tropicana ($199,420)
- Golden Nugget ($97,937)
- Ocean Resort Casino ($12,514)
Borgata is the clear leader regarding revenue — by far. And besides Ocean Resort, which was only open for a few days in June, Golden Nugget brings up the rear.
With poker only a fraction of the casino’s revenue and such a dismal outlook for poker in Atlantic City, the question remains: Why is Golden Nugget investing in a new and improved poker room?
Maybe it hopes a new look, upgraded amenities, and more promotions will bring players back to the tables. Looking at the industry, though, it will more than likely take more than free Wi-Fi and a buffet to make the poker room profitable.
Maybe, just maybe, the poker room’s move to the fourth floor is making room for a sportsbook. Of course, this is pure speculation, and Golden Nugget has been keeping plans on that front close to the vest.
One thing that holds true is it’s in an Atlantic City casino’s best interest to provide a complete gaming experience for its customers. And for now, that includes a poker room.