New Jersey online sports bettors were looking for it. They talked about it. And they got it.
DraftKings Sportsbook’s signature Hammer the Over promotion returns for Saturday night’s college football game between No. 5 Georgia and No. 3 Clemson. Kickoff is 7:30 p.m. on ABC.
Here’s the bottom line: it’s a gift of $25 (one per customer).
How Hammer the Over promo works
Getting a piece of the Hammer the Over action does not require any NJ sports betting analysis. Simply place a bet on the Georgia Bulldogs and Clemson Tigers to cover the Hammer the Over total points market. It can be found in the promos section of the DraftKings Sportsbook app.
Bettors have until 7:30 p.m. Saturday night to take advantage of the promo. Max bet is $25.
The promo excludes live bets, parlays, cash-out bets, voided bets, free bets, and odds boosts.
It’s that simple. Bet and collect.
Why it’s popular beyond the freebie concept:
Hammer the Over is cha-ching with a countdown
This is a process customers can track. For every 2,500 bettors, the point total on the game is lowered by 0.5 points. If the game started at 50, for example, and 100,000 gamblers played, the total would be lowered to 30.
The promo says “Tell your friends. Hammer it lower.”
The New Jersey online sports-betting friends network was wired in shortly after it was posted.
Gamblers began tracking their margin of victory. In the real betting world, the game’s over-under is in the neighborhood of 51.5 points across the major sportsbooks.
Early Monday afternoon, Hammer the Over had it down to 44. And then 43.5. Shortly thereafter came 43.
All of this happened before DraftKings issued a late-day press release announcing the promo.
Thousands of bettors had already pounced on it by word of mouth.
By 5 p.m., it hit 42. A few hours later the line dropped all the way down to 34 points.
DraftKings customers can have fun with the total points line
Some fun side bets had also materialized. The number was 43.5 on Monday afternoon. Would the number become zero before game time and when?
With the bar only being moved one-half of a point for every 2,500 bets, it takes 5,000 wagers to move the line down by one full point. That means more than 220,000 bets must be made after Monday at 4 p.m. to get this to zero.
This promo gives a clue about how many people play it because this has a good-sized bar to reach zero. Past Hammer the Over promotions stopped official counting at about 100,000 players, once zero was reached. Keep in the mind the promo is available in several other markets including Pennsylvania, Michigan, Illinois, and Colorado.
Even if Hammer the Over doesn’t hit zero, however, the total will be so low that gamblers win simply by playing.
This is a DraftKings branding mechanism. The season must start with a “Hammer the Over,” right? It’s the kickoff.
The community angle augments the enjoyment.
New Jersey bettors hammer away at a point total, together, and watch the no-brainer develop.
The $25 total becomes even more valuable for anyone who can parlay the Hammer on a subsequent bet. Imagine getting a +800 return somewhere else on the money wagered from his gimme.
For New Jersey bettors, it’s fine if Hammer the Over money is spent before it comes in.
Because it’s coming in.