Hard Rock AC Takes ‘Safe + Sound’ Approach Toward Reopening

Written By Bill Gelman on June 22, 2020 - Last Updated on July 13, 2020

Hard Rock Atlantic City will reopen July 2, per the announcement from Gov. Phil Murphy on Monday.

And when it does, the idea is to make its employees and customers comfortable. Exactly how to do so is part of the “Safe + Sound” plan that Hard Rock announced via a press release earlier this week.

Here are the highlights that apply to guests and team members:

  • Mandated masks
  • Temperature checks
  • A new “Safe + Sound” clean team.
  • Increased quality air circulation.
  • AtlantiCare partnership focused on contact tracing, training, telehealth and more.

Joe Lupo, the president of Hard Rock AC, said developing new protocols has been the top priority over the last several months. Lupo said:

“We look forward to welcoming back our loyal guests and team members for an exciting summer at the Jersey Shore. … Creating the ‘Safe + Sound’ protocols, implementing detailed training programs and carefully cleaning the property will provide the most thorough and responsible approach in Atlantic City, providing good clean fun for all.”

Read an exclusive interview with Lupo about Hard Rock’s reopening and Fourth of July turnout here.

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Changes to the Hard Rock AC gambling floor

Atlantic City casinos are waiting for Gov. Phil Murphy to announce a reopening plan. Sometime before the Fourth of July weekend could be a possibility.

The Garden State entered Phase Two earlier this week. On Thursday, Murphy announced plans for the reopening of indoor shopping malls.

State-mandated casino guidelines are likely to be announced later this month.

In the meantime, Hard Rock is taking the necessary health and safety measures as it prepares to resume gambling operation during the pandemic. They will include:

  • There will be 1,000 air filters frequently changed out in common areas throughout the building.
  • The air quality system within Hard Rock AC will provide approximately 10 to 12 air changes per hour, maximizing the exchange of fresh air.
  • Hard Rock will follow thorough and upgraded cleaning guidelines, including frequently disinfecting high-touch surfaces.
  • Plexiglas will be installed at the casino cage, Wildcard services, sportsbook and select table games.
  • Guests will be required to keep one vacant position between slots and at table games.
  • Due to occupancy restrictions, guests must be 21 years or older to visit Hard Rock AC unless they have a hotel or restaurant reservation.

All these guidelines are similar to those previously announced by neighboring properties.

Resorts has a “Play Safe, Work Safeplan.

And the MGM-owned Borgata shared the details of its seven-point safety plan last month.

Additionally, Hard Rock is using thermal technology as part of its Safe + Sound plans. The company demonstrates how the system works on the HRAC Facebook page.

Thermal Imaging Technology

Our commitment to the safety of our guests and team members has always been paramount. Our new thermal imaging technology is a differentiator and we look forward to safely welcoming you back.

Posted by Hard Rock Hotel & Casino Atlantic City on Tuesday, June 23, 2020

What about food and beverage offerings?

Once Hard Rock starts welcoming back customers, many will be looking for something to eat.

So far, the Fresh Harvest Buffet is the only restaurant that will remain closed until further notice.

Here are the dining venues making preparations for guests:

  • Council Oak Steaks & Seafood 
  • Kuro 
  • Il Mulino
  • Hard Rock Cafe 
  • Youyu Noodle Bar 
  • Sugar Factory 
  • Flavor Town 
  • White House Subs 

Keep in mind that all restaurants will have limited occupancy to enforce social distancing guidelines. Hard Rock Cafe and Sugar Factory will offer an outdoor dining option.

Hard Rock entertainment calendar changes

The property is closing in on its second anniversary on June 28.

Since opening, the property has touted its model of 365 days of live entertainment. Obviously, even if Hard Rock welcomes guests next month, the showrooms will be empty.

This includes Hard Rock Live at Etess Arena and Sound Waves.

According to the press release, shows will remain dark. Currently, there is no time frame for rebooking previously scheduled acts.

The calendar includes:

  • Mary J. Blige 
  • Jersey Boys
  • Chicago the Musical 

Hard Rock Beach Bar is opening

Atlantic City casinos may not be open, but the beaches are a different story.

Crowds started gathering Memorial Day weekend and continue to do so daily (weather permitting).

It seems that Hard Rock AC is getting ready to take things one step further.

The company is looking to add beach attendants to its summer workforce.

And when Hard Rock casino finally does reopen, so will the beach bar.

Now that’s a sound that casino customers and employees can’t wait to hear again.

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Bill Gelman

Bill Gelman is a veteran sports writer based just outside of Philadelphia and not too far from the Jersey Shore. Bill spends time in Atlantic City writing about casino openings and expansions, special events and now NJ sports betting and online gambling.

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