Hard Rock Online Sportsbook Launches In Time For Super Bowl 2019

Written By Kim Yuhl on January 31, 2019

NJ sports betting has its eyes on the upcoming Super Bowl. Don’t look now, but there is a new name on the party’s invite list: Hard Rock online sportsbook.

Hard Rock Atlantic City soft-launched its New Jersey online sportsbook over the weekend, soon after the New Jersey Division of Gaming Enforcement conditionally approved its license.

Now that the testing phase is pretty much complete, Hard Rock online sportsbook is up and running. And it’s ready to capitalize on what is likely to be the busiest day of the sports betting calendar.

Hard Rock is the Garden State’s 10th online sportsbook. It followed DraftKings example by launching its online sportsbook before opening its retail operation. Likely, its land-based sportsbook isn’t far behind.

Hard Rock online sportsbook in a nutshell

The newest NJ online sportsbook is powered by Malta-based Gaming Innovation Group (GiG). GiG also powers Hard Rock Online Casino, which launched shortly after the casino opened its doors to the public in June 2018.

The sportsbook and casino are integrated into Hard Rock’s online platform. Customers can enjoy the ease and convenience of a shared wallet while switching between their favorite forms of online gambling.

Sports bettors can place wagers on all the popular sports including:

  • Auto racing
  • Baseball
  • Basketball
  • Boxing
  • Football
  • Golf
  • Hockey
  • MMA
  • Rugby
  • Soccer
  • Tennis

While Hard Rock might be late to the party, it made it in time for the big game.

Undoubtedly, Hard Rock is quickly moving into customer-acquisition mode. After all, the 2019 Super Bowl is in a few days and March Madness is right around the corner.

One big question remains: Will Hard Rock bring more sports bettors to the arena or will it lure existing bettors away from its competitors? Likely, it will be a combination of both — especially looking at its Atlantic City casino track record.

Hard Rock AC’s retail sportsbook opens, too

Hard Rock indicated several times over the past year that a retail sportsbook was in the cards. And that came true on Wednesday.

Joe Lupo, president of Hard Rock AC, talked about the launch of both the land-based and online sportsbook in a press release.

“We couldn’t be more excited to launch our online and land-based sportsbook, providing our guests and players the opportunity to bet on football’s big game this weekend. Players will be able to enjoy a full range of bets on the game, as well as all other major sporting events across the calendar, with exciting promotions and events coming soon.”

While the physical Hard Rock sportsbook is only temporary, a permanent sportsbook is under construction. And it, too, is powered by GiG.

“Continued development and the provision of a full-service array of amenities and entertainment for our customers is our consistent priority,” Lupo said.

AC casinos prepare for Super Bowl Sunday

As eight of nine Atlantic City casinos prepare their sportsbooks for Super Bowl Sunday, there is a lot of hype and excitement before the big game.

But that leaves Caesars Atlantic City as the only casino on the Boardwalk without a retail sportsbook. Of course, its sister properties, Harrah’s and Bally’s, both have sports betting. Caesars is connected to Bally’s and gets the benefits of having The Book available for its customers looking to place a wager on game day.

So it seems unlikely that Caesars will join the retail sportsbook list.

The American Gaming Association estimates Americans will place $6 billion worth of sports bets on the 2019 Super Bowl. To help achieve that number, close to 10 percent of American adults will place some kind of wager on the big game.

No wonder, Hard Rock wants in. Thanks to a robust NJ online sports betting market, there are a plethora of options to get in on the game. You just need to pick one, just like you need to pick a team.

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Kim Yuhl

Kim Yuhl has been covering the US online gambling market since 2013. Her work is featured on various sites and covers sports betting, online casino gambling, and online poker. Kim is a full-time traveler and vlogger and is currently slow traveling to 60 countries. You can follow her travels at kimandway.com and on YouTube at kimandway.

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