That’s one more partnership for MGM Resorts International.
Major League Baseball (MLB) and MGM reached terms on a new deal between the pro sports behemoth and the casino giant.
A press release from MGM indicated that the gaming company is now the official gaming partner and official entertainment partner of the MLB.
The details of the MGM-MLB deal
The arrangement will allow MGM to market itself across the entire suite of MLB’s public-facing material. MGM logos and signage will appear in both the MLB’s digital media and in its broadcast offerings.
The deal also allows for varying levels of exclusivity regarding data supplied to MGM sportsbooks. MGM will use the official league statistics feed non-exclusively, but MLB will provide the gaming company with what it calls “enhanced statistics.”
MLB commissioner Robert Manfred commented:
“We are pleased to partner with MGM Resorts International, a clear industry leader in the sports gaming area, to work together on bringing innovative experiences to baseball fans and MGM customers. Our partnership with MGM will help us navigate this evolving space responsibly, and we look forward to the fan engagement opportunities ahead.”
A slice of MLB Road Show and Japan
The arrangement will also provide MGM with some international exposure. The MLB Road Show, which tours through Japan to give fans baseball experiences, will now have MGM as an official partner.
The non-exclusivity of the deal will allow MGM to pursue partnerships with individual MLB teams as well. MGM’s team deal with the NFL’s New York Jets will likely serve as a blueprint for these kinds of arrangements.
As is now customary, neither side disclosed any financial aspects of the deal. However, both groups seemed pleased about the deal coming to fruition.
Jim Murren, CEO of MGM, had this to say:
“We are excited to enter into this historic partnership with MLB. We are thrilled to create a new one-of-a-kind fan experience for baseball fans. Combining MGM Resorts’ world class entertainment and technology with MLB data will continue to transform a rapidly changing industry.
MGM continues its spree of strategic partner gathering
The deal is MLB’s first engagement with a gaming company. However, for MGM, the partnership is the latest in a series of arrangements with sports entities.
MGM now has partnerships with three of the four major sports leagues in the US. The only missing coalition is the NFL, MGM’s relationship with the Jets notwithstanding.
MGM also maintains a tangential relationship with the NHL’s Vegas Golden Knights through its ownership of the team’s home venue, T-Mobile Arena.
MGM’s frenzy of partnerships hasn’t stopped with sports groups either. The casino giant also struck a deal in July 2018 with European gaming giant GVC. The deal allows MGM to leverage GVC’s immense technical expertise as MGM expands into other markets and locales.
To aid its expansion, MGM also reached terms with Boyd Gaming at almost the same moment as the GVC deal. The partnership with Boyd is an access deal, which will give MGM the ability to enter markets where Boyd has properties (and MGM does not).
There are no rumors about MGM completing the set with the NFL at this time.
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