The New Jersey Division of Gaming Enforcement intends to modernize the state’s gambling industry. The DGE states that social networking has changed their preferences and spurred demand for a new generation of games in Atlantic City casinos. The regulator is accepting applications for new games that will be available in Atlantic City.
Efforts to launch new games are part of the New Jersey First program, which was introduced as part of a 2011 law designed to stimulate the state’s struggling casino industry. The provision allows casinos to submit games to the DGE for testing. The regulator promises to test the proposed product in a timely manner. Casinos are allowed to offer approved games within 14 days.
David Rebuck, Director of the DGE, said that the New Jersey First program has been very successful over the past three years. He said that New Jersey has the fastest adoption time in the country and looks forward to using the program to bring new skill-based games and social gaming to Atlantic City.
The DGE points out that advances in social networking has led to the development of a number of social games. These players are interested in playing social games for real money. The DGE is encouraging developers to submit application for social games that casino patrons may be interested in trying.
Introducing real money social gaming will probably draw new demographics to Atlantic City casinos. Many millennials play Candy Crush, Farmville and other social games on a regular basis. Casinos have been struggling to lure these players, so offering social gaming could be the best way to reach them. Young adults that experiment with social gaming are expected to try playing traditional casino games.