New Jersey Sports Betting Steals The Crown From Nevada Once Again

Posted By Bill Gelman on August 28, 2019

Nevada may be the undisputed champion when it comes to legalized sports betting. After all, they’ve been betting on sports for decades.

New Jersey, however, continues to prove it has what it takes to contend for the crown.

For July, it’s the Garden State, not the Silver State, walking away with the sports betting crown thanks to a $251 million handle.

Nevada wagers totaled $235 million for the same month.

It was already noted that the latest NJ numbers top Nevada’s sports betting handle for the same period last year. July 2018 resulted in $244.6 million in bets for Nevada.

But now it’s no longer flirting with an all-time record. It’s back in the spotlight, at least for now.

NJ sports betting building momentum

July was not the first time NJ took the sports betting crown.

Back in May, the East Coast market reported $318,940,677 in handle. The numbered topped the competition by about $1.5 million ($317,380,281.69).

The timing fittingly coincided with the one-year anniversary of when the US Supreme Court overturned the Professional and Amateur Sports Protection Act (PASPA).

But the July results are just the latest example of how strong the NJ market is.

Here are some of the other year-one highlights:

  • New Jersey’s all-time high handle to date of $385 million came in January.
  • The state has surpassed $3 billion in handle since launch.
  • All 10 license holders now have permanent sportsbooks compared to the temporary spaces that existed last year.
  • The NJ online betting market is now at 16 apps and counting.
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Online betting is a big reason for NJ’s growth

While it’s great watching the Philadelphia EaglesNew England Patriots or Dallas Cowboys games at the retail sportsbooks, betting apps in New Jersey are the bigger attraction.

More than 80% of the combined monthly handle is coming in online versus the betting windows. In July alone, $213,038,739 of the total handle came in via mobile devices.

A lot of that success has to do with the ability to remotely create an account in New Jersey. That is not an option in Nevada, where account creation must be done at a casino.

New Jersey’s online sports betting revenue will likely continue growing, too. NFL betting is just around the corner and there are new apps for users to try.

Fox Bet (the rebranded BetStars NJ) is launching soon. Bet365 NJ is open for business, too, albeit in regulatory testing mode. TheScore Bet is expected to be finished with testing before the Chicago Bears and Green Bay Packers play on Sept. 5.

This doesn’t include Unibet NJ or any of the other operators hoping for a 2019 launch.

Even with Pennsylvania, Iowa, Indiana, and West Virginia joining the mobile betting party, NJ is out in front.

How long it will stay there, however, is unknown. After all, New Jersey didn’t hold onto the crown for long back in May.

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Bill Gelman

Bill Gelman is a veteran sports writer based just outside of Philadelphia and not too far from the Jersey Shore. Bill spends time in Atlantic City writing about casino openings and expansions, special events and now NJ sports betting and online gambling.

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