It used to be that January was a slow month in the gambling world. That simply is not the case anymore.
Since our last report, we learned:
- Which teams are heading to Super Bowl LIV.
- Golden Nugget debuted a branded slot machine, a first of its kind.
- What the betting odds and latest trends are for the Oscars.
- How effective are the NJ Devils sports betting partnerships are.
Let’s take a closer look at stories making news in New Jersey this week.
Sports betting on the Super Bowl LIV takes center stage
After an action-packed NFL Championship weekend, the Kansas City Chiefs and San Francisco 49ers emerged as champions of their conferences.
As preparations for the big game get underway, NJ sportsbooks are getting ready for what will likely be unprecedented action. The current betting odds slightly favor the passing game of the Chiefs over the running game of the 49ers.
Expect plenty of movement on Super Bowl betting odds before kickoff on Feb. 2. Check this space for the latest Super Bowl betting trends, tempting prop bets and promotions as they become available.
Current Super Bowl betting odds
Golden Nugget innovates again
Well, the company answered with a Golden Nugget-branded slot machine.
Golden Nugget worked with SG Digital’s development studio, NextGen Gaming, to create the game featuring a Golden Bet, which is an additional opportunity to grow winnings.
The release of its slot machine shows Golden Nugget’s commitment to its online casino portfolio. It boasts 700 online games via the web and over 600 titles via smartphones.
Oh, and speaking of live dealer games. Golden Nugget gave us a tour of its live dealer studio. The studio is smaller than expected; however, there is a lot of magic (OK, technology) that happens to bring live dealer games into a player’s home.
It just goes to show Golden Nugget will not be resting on its laurels and will fight to stay No. 1 among NJ online casinos.
Betting on the Oscars starts to heat up
With three weeks until the Academy Awards, Oscars betting is underway. In fact, we already see line movement in the Best Picture category.
Not only do we have a comprehensive guide to betting on the Oscars, but we are also keeping track of the betting trends leading up to the ceremony.
This week, we saw an upward trend in three Best Picture nominees:
- Jojo Rabbit
What goes up, must come down. That is the case for these two movies:
- The Irishman
- Once Upon a Time in Hollywood
Here for a complete look at this week’s Oscars betting trends.
How are those NJ Devils’ sports betting partnerships working out?
Four NJ sportsbooks have marketing or sponsorship agreements with the NJ Devils:
Agreements with professional sports leagues and teams provide an opportunity for companies to amplify their brand.
Brand awareness is an essential step in the acquisitions of new customers, which is the struggle most gambling companies face, especially with stiff competition in New Jersey.
NJ Gambling Sites evaluates and grades how well the aforementioned books are capitalizing on their partnership with the NJ Devils.