NJ Gaming News: DraftKings, Fox Bet Land NFL Partners; August Sets New Online Records

Written By Derek Helling on September 17, 2020 - Last Updated on October 21, 2020

From all indications, the latest New Jersey gambling news is very good for several gaming companies in the Garden State. In terms of taking in money and the potential to take in more in the future, there’s much to be excited about.

The highlights from this week include a new monthly record for online casino revenue and sports betting handle, two regional NFL teams partnering with gambling companies, Caesars working out its new look and a new law that will restrict how NJ gambling companies can market themselves in the future.

It sounds like a lot, but we’ll cover all the big stuff below. Here are the latest headlines making New Jersey gambling news this week.

NJ online gambling keeps posting records

NJ online casinos collected $87.7 million in revenue in August. Meanwhile, NJ sportsbooks took in $667.9 million in handle last month.

Both of those are new records.

More notably, the nearly $668 million in total bets at NJ sportsbooks is the biggest month for sportsbooks in any state ever. Nevada’s handle of $614.1 million in November 2019 was the previous record.

Meadowlands Racetrack again took the cake in sports betting, thanks in large part to its online partners FanDuel and PointsBet. Meadowlands’ license accounted for more than $21 million in handle on its own.

In terms of online casinos and poker sites, Golden Nugget again outpaced the field. Its $27.6 million in revenue topped all others by almost $8 million and accounted for nearly 32% of market share.

Perhaps what’s most exciting is that there’s little reason to expect a slowdown, with brick-and-mortar casinos continuing to run at limited capacities and the NFL season now in progress. That leads conveniently into our next piece of big news.

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Eagles + Fox Bet, Giants + DraftKings

If you’re a fan of the New York Giants or Philadelphia Eagles, DraftKings and Fox Bet sportsbooks, respectively, have something special in the works for you. The Eagles deal involves a new physical space, while the Giants partnership takes that concept digital.

Lincoln Financial Field will field a Fox Bet-themed studio as part of its deal with that sportsbook. In the studio, parties will produce content that fans can watch on the Eagles’ and Fox Bet’s digital channels.

On Wednesday, DraftKings and the Giants announced an expanded partnership of their own. DraftKings is now the official daily fantasy sports, iGaming and sports betting partner of the “G-Men.”

In addition to signage at MetLife Stadium and promotion on the Giants’ channels, DraftKings will create a new virtual lounge on its properties for Giants fans. Both of these deals have one primary aim: cross-promotion.

DraftKings and Fox Bet get their products in front of NFL fans’ eyes. In return, these two NFL franchises get access to DraftKings’ and Fox Bet’s customers, whom they will try to convert into customers of their own.

DraftKings and Fox Bet aren’t the only sportsbooks looking to expand their footprints, however. William Hill is about to be a larger player in Atlantic City.

William Hill adds its name to Atlantic City sportsbooks

As Eldorado’s acquisition of Caesars continues to play out, the sportsbooks at two Atlantic City casinos have changed their spots. Bally’s and Harrah’s now offer William Hill sportsbooks.

The change applies to both online and retail wagering. It doesn’t mean that the Caesars brand is fading away in connection to these properties, however. As a matter of fact, the online components will be co-branded Caesars Sportsbook by William Hill.

Perhaps most importantly for regular bettors, wagering either in person or online will still feed into Caesars Rewards. For William Hill, this represents significant growth in the market.

William Hill will now operate four of the eight retail sportsbooks in AC. It also runs the sportsbook at Monmouth Park, so it’s fair to say that in terms of brand presence, William Hill is the dominant operator in NJ.

Whether that translates to a larger market share remains to be seen, as does whether a new law for gambling companies in NJ will actually take effect.

If that’s not a Pulitzer-worthy segue into the next section, it’s hard to tell what it is.

A new law to limit how NJ gambling companies advertise, maybe

On Monday, NJ Gov. Phil Murphy signed a bill into law that restricts who gambling companies can pay to appear in their advertising. The law won’t actually take effect for a while, however, if at all.

The law makes it illegal for college athletes in the Garden State to take money from gambling companies for the use of their images, names and/or likenesses. It also makes it illegal for NJ colleges and universities to belong to associations that restrict other usages of such publicity rights by athletes.

The law won’t take effect until the 2025-26 academic year, however, at the very earliest. There’s also the possibility of preemption by Congress.

While college athletes weigh their options for self-promotion in the future, AC casinos have been ramping up promoting themselves lately. The latest New Jersey gambling news includes an item of particular importance to Tropicana AC guests.

Tropicana tier match and AC casino promotions

Another ramification of the new Caesars Entertainment is Tropicana’s Advantage and One Club integrating into Caesars Rewards. Caesars is doing its best to maintain benefits for Tropicana regulars as it takes over operations.

For example, Trop Advantage members will get 100 Caesars Rewards points for each comp dollar. After the conversion, Tropicana guests can start earning more Caesars Rewards by gambling, staying at the hotel, dining, betting on sports and playing Caesars’ online games.

Tropicana would love for you to stick to its casino. To try to entice you to play at their properties instead, however, some of the other AC casinos are offering retail promotions right now.

At Ocean Casino and Resorts, for example, you have an opportunity to win a new car. Borgata is offering free slot play, while Golden Nugget AC will reward your slot play at twice the usual rate if you’re a member of its 24K Club.

No matter how or where you choose to play in NJ, you could be part of another record month for gambling in the state. This weekend’s sporting events could drive that.

On the board at NJ sportsbooks

One of the major events of men’s golf is happening this weekend, as is the second week of games in the 2020-21 NFL season. There’s some consensus among NJ books on favorites, too.

Rory McIlroy, Dustin Johnson and Jon Rahm are among the favorites to win the US Open this weekend depending on which book you’re looking at. Many of the books also have special markets on Tiger Woods’ performance, as the PGA Tour expects him to play.

If you’re looking for great value, look no further than these five pros, who may have longish golf odds but are good value in the Top 10 and Top 20 markets.

Here’s how the current favorites to win the US Open championship stack up as of 12:30 p.m. EST Sept. 17 at DraftKings as play starts in Mamaroneck, NY:

  • Rory McIlroy +450
  • Justin Thomas +450
  • Dustin Johnson +900
  • Jon Rahm +1000
  • Patrick Reed +1000

The Eagles, Giants and Jets all expect to play on Sunday as well. NJ sportsbooks have a similar expectation for them all, and that’s for two of the three to suffer another loss.

Jets odds show that the New York team is the biggest underdog of the three, at home against the San Francisco 49ers. PlaySugarhouse has the Giants a +200 underdog in Chicago against the Bears. At the same time, Eagles odds show a push at home against the Los Angeles Rams at most books.

There are many more ways to bet these events and more at NJ sportsbooks right now. That’s all for New Jersey gambling news for this week, but just as NJ casinos never rest, neither does the news cycle in the NJ gambling industry.

Photo by Mark Weiss/Getty Images Stock
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Derek Helling

Derek Helling is a freelance journalist from Chicago. In addition to gaming news, he covers esports, sports business and sports law. When he isn’t writing, he spends his serving his two Munchkin cat overlords.

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