Three Amazing Stats From NJ’s Record Month For Online Gambling

Posted By Dustin Gouker on August 20, 2019

If it’s not clear that online gambling — both casino and sports betting — is an unmitigated success in New Jersey, it should be now.

  • The state set yet another monthly record for online casino revenue in July$39.3 million in revenue for both casino and poker combined.
  • The $251 million in wagers for sports betting — the vast majority of it coming online — is not a record. But it does eclipse any July on record in Nevada sports betting history.

Those numbers are amazing enough on their own. But let’s take a closer look inside some even more amazing stats for online gambling.

A single online casino is bigger than the entire NJ market 4 years ago

You could cherry-pick plenty of data points from online casinos in NJ. But here’s an interesting one:

The operators under the Golden Nugget online casino license combined for $14.9 million in revenue. In a vacuum, that sounds like an impressive number.

But let’s give it this context: Golden Nugget’s revenue would have been bigger than the entire NJ online casino market for any month in 2015. That’s some amazing growth for both GN and NJ in general.

Change the calendar ahead t0 2016, and Golden Nugget’s July 2019 would outpace all but three months for all online casinos in the state that year.

Online one physical AC casino makes more revenue than online casino as a whole

Here’s another interesting way to look at the AC casino market.

Only The Borgata made more than $40 million in July for land-based gambling: It’s way past that mark, at more than $80 million.

In second place is Hard Rock, with just under $39 million in revenue. That’s less than NJ online casino and poker make in total.

If you look at it that way, online gambling is the equivalent of adding the revenue of another entire casino to Atlantic City, and a large one at that, with none of the ill effects. (And, no, those online casinos are not taking away revenue the physical casinos might be getting; the vast majority of online revenue is additive, not cannibalistic.)

Resorts is last in land-based revenue, but second online

Resorts is not the top destination to gamble in Atlantic City. It came in last place in July for land-based casino revenue.

But with its online casino partners — including DraftKings online casino, PokerStars and Mohegan Sun — it’s become a stalwart in online gambling. Resorts revenue from online casino topped $6.2 million for July, and that’s not even close to its best month in 2019; it’s approached $8 million in revenue. this spring.

At times in the recent past, online revenue from Resorts Casino online came in last place among all licensees in a given month.

The addition of casino gambling this year beside the DraftKings Sportsbook in NJ has been the big needle-mover here. And once football season is back in swing, look for another huge uptick for Resorts revenue, as cross-sell from sports to casino games will provide another shot in the arm.

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Dustin Gouker

Dustin Gouker has been a sports journalist for more than 15 years, working as a reporter, editor and designer -- including stops at The Washington Post and the D.C. Examiner. He has played poker recreationally for his entire adult life and has written about online poker and the online gambling industry since 2008.

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