We Are On The Verge Of A $20 Million Online Casino Month In NJ

Written By Steve Ruddock on December 15, 2017

[toc]The New Jersey Division of Gaming Enforcement posted the state’s November online gaming revenue numbers on Wednesday, and for the ninth consecutive month, the state’s online gaming operators tallied over $20 million in gross gaming revenue.

New Jersey online gaming also reached a major historical milestone in November, surpassing $700 million in lifetime revenue.

Top line numbers

Here are the top line numbers from the New Jersey Division of Gaming Enforcement’s latest monthly revenue reports:

  • Online casino revenue: $18,800,417
  • Online poker revenue: $1,809,799
  • Total online gaming revenue: $20,610,216
  • Year to date online gambling revenue: $225,174,286
  • New Jersey online casinos collected $3.1 million in tax revenue in November.

At nearly $19 million, it’s a safe bet that online casino revenue is going to have a $20 million month in the not too distant future.

As strong as online casino revenue has been, online poker continues to drag it down with significant year-over-year declines.

November was the second-worst month in the four-year history of online poker in New Jersey.

Help could be on the horizon for the state’s online poker operators. New Jersey signed an interstate agreement with Nevada and Delaware in October. It is also  is currently exploring similar agreements with Pennsylvania and international markets.

  • Online Poker: -13.14 percent
  • Online casino: +24.62 percent
  • Total revenue: +20.04 percent

As seen in the chart below, the New Jersey online gaming industry has yet to experience a year-over-year decline in any month.

Growth slowing

The Y/Y chart also tells us something else. Growth seems to be slowing.

Here’s a look at the Y/Y online gaming revenue growth for 2017:

  • January 2017: +29 percent
  • February 2017: +27 percent
  • March 2017: +40 percent
  • April 2017: +23 percent
  • May 2017: +27 percent
  • June 2017: +23 percent
  • July 2017: +19 percent
  • August 2017: +32 percent
  • September 2017: +26 percent
  • October 2017: +23 percent

Now, 20 percent Y/Y growth is impressive, but not as impressive as the Y/Y growth from 2016, where growth was over 30 percent in 10 out of 12 months:

  • January +26 percent
  • February +42 percent
  • March +18 percent
  • April +34 percent
  • May +33 percent
  • June +40 percent
  • July +39 percent
  • August +32 percent
  • September +35 percent
  • October +39 percent
  • November +30 percent
  • December +31 percent

Casino-by-casino analysis

Borgata the clear number two in the market

Borgata surpassed $4 million for the fourth-consecutive month in November. After a scare earlier this year, the casino has cemented itself as the clear number two in the New Jersey online gaming market behind Golden Nugget.

Golden Nugget hits $6 million… again

What the Golden Nugget casino and its sub-brands are doing in the online arena is impressive.

Golden Nugget now has a 30 percent market share in a five-operator market.

After another great month in November, Golden Nugget has now eclipsed $5 million in ten consecutive months, and eclipsed $6 million for the fourth time.

As I point out every month, no other online operator has ever hit $5 million, let alone $6 million.

[show-table name=cta-golden-nugget]

Tropicana stumbles

Tropicana fell below $3.4 million for the first time since February. The falloff has all the hallmarks of a sizable jackpot being hit.

Resorts stays consistent

  • License Holder: Resorts AC
  • Brands and sub-brands: Resorts, Mohegan Sun, PokerStars NJ

Resorts has settled into a nice groove during the last six months:

  • June: $3,678,622
  • July: $3,750,529
  • August: $3,524,344
  • September: $3,589,922
  • October: $3,476,923
  • November: $3,527,764

Caesars is still a head scratcher

Caesars is the helter skelter operator of the New Jersey market. You really have no idea what to expect from Caesars on a month-to-month basis.

That said, November was one of Caesars’s down months, it’s second in a row. If it was any other operator I’d call that the beginning of a trend, but with Caesars’s track record, there’s just no telling what December will bring. It could be a record-setter.

Historical look at iGaming revenue in NJ

Be sure to check our New Jersey iGaming revenue page for a detailed breakdown of online gambling revenue in the Garden State.

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Steve Ruddock

Steve covers nearly every angle of online poker in his job as a full-time freelance poker writer. His primary focus is the developing legal and legislative picture for regulated US online poker and gambling.

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