Tropicana Expected To Unwrap Its New Sportsbook In Atlantic City This Week

Posted By Kim Yuhl on October 23, 2018 - Last Updated on April 8, 2020

NJ sports betting is about to welcome its newest venue at the Tropicana.

If you are the counting type, that makes seven Atlantic City sportsbooks and a total of nine New Jersey sportsbooks.

What we know about the new Tropicana Sportsbook

In short, we don’t know much. However, we now know it is opening soon.

We also know Tropicana asked for a transactional waiver from the NJ Division of Gaming Enforcement. A transactional waiver is basically a temporary license while the DGE completes the arduous vetting process.

Under a transactional waiver, the new sportsbook can offer a full slate of sports betting options. There is no reason to think Tropicana won’t earn its full license within the next few months.

Additionally, we know Tropicana and its new owners, Eldorado Resorts, have agreements with William Hill US.

Other William Hill partnerships have resulted in co-branded sportsbooks:

However, it is still unknown if the Tropicana sportsbook will follow suit.

At the time of the announcement, Tropicana General Manager Steve Callender gave a hint as to the casino’s sports betting plans.

“A brand new venue is being created to host sports betting in the North Tower Casino, with kiosks located throughout the property. We are excited to share more details about Tropicana Atlantic City’s sports book in the coming weeks.

“We pride ourselves on creating unique and exciting experiences for our guests at Tropicana Atlantic City, and our sports betting offering will meet those expectations.”

That is about all we know.

We had a feeling Tropicana would be the next AC sportsbook to open. The feeling didn’t come from the company, though. It has remained relatively quiet on the subject.

Tropicana entering a new era

Heraclitus said, “The only thing that is constant is change.”

Undoubtedly, Tropicana is embracing this motto as it settles into a new chapter for the company.

Change is the name of the game at Tropicana these days. For the long-standing Atlantic City casino, new owners mean new opportunities.

In its 37-year history, the casino went through several re-brands and changed hands a time or two. Nothing ever seemed to stick. That all changes now that Eldorado entered the picture. To illustrate, the new owners did not waste any time in making their presence felt.

Only one day after signing on the dotted line, Eldorado fired the Tropicana online casino staff.

Things are always a bit tenuous at a new company when new ownership takes the reigns. Certainly, firing the team didn’t help alleviate any of the tension.

The firing shows it is not business as usual at the AC casino. Maybe a shakeup is just what Tropicana needs.

Tropicana isn’t the only one experiencing change either. The NJ sports betting market has also gone through massive amounts of change in such a short period.

Just think: Six months ago, sports betting wasn’t legal outside of a few states. Now, the door is open wide.

New Jersey has seen the most sports activity since establishing regulations in June. So, it makes sense that Tropicana AC was waiting for its new owner to get on board to join all the fun.

The state of Atlantic City sports betting

Atlantic City hosts sportsbooks at the following properties:

  • Borgata Race & Sports
  • Resorts Sports Book
  • William Hill Sportsbook @ Ocean Resort
  • Harrah’s Sportsbook
  • Golden Nugget Sportsbook
  • Bally’s Wild Wild West Sportsbook

Once the Tropicana Sportsbook opens, there will only be two properties left with a retail sports betting location: Caesars and Hard Rock Atlantic City.

Caesars has a sportsbook at its two other locations: Bally’s and Harrah’s. Hard Rock AC has plans to open a sportsbook by the end of the year.

With seven sportsbooks in 11.4 square miles, the Boardwalk, and two brand new hotels, Atlantic City is primed to compete with Nevada to be America’s sports betting destination.

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Kim Yuhl

Kim Yuhl has been covering the US online gambling market since 2013. Her work is featured on various sites and covers sports betting, online casino gambling, and online poker. Kim is a full-time traveler and vlogger and is currently slow traveling to 60 countries. You can follow her travels at and on YouTube at kimandway.

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