In Atlantic City, getting a decent share of the action requires providing the latest and greatest gaming experience. New construction for Ocean Casino Resort slots may be a winner in that regard.
The casino looks to build on what’s been a recent strength with the development. If the new high-limit area and its amenities can accentuate that positive, it could help redefine the property’s standing among its peers.
The details on new construction for Ocean Casino slots
According to a press release, the renovations of the slot area at Ocean begin this week. In addition to over 140 machines, the casino plans to offer upgraded amenities to players, like:
- Dedicated cocktail service
- Enhanced beverage selection
- Exclusive cage
- Private restrooms
In addition to classic games that Ocean guests will be familiar with, the property plans to roll out some new titles. Those new video reel products should include:
- Cash Link
- Dollar Storm
- Dragon Cash
- Lightning Cash
It’s not clear exactly when the casino will complete the construction and open the new area to players. In the meantime, Ocean will continue to offer slot play in its current location.
Ocean likely wants to open as soon as possible, however, to take advantage of recent momentum in the area.
Recent gains in slot play for Ocean Casino Atlantic City
In July, Ocean’s total revenue went up 23.1% year-over-year, despite operating at a limited capacity due to COVID-19 restrictions. Much of that growth came because of a 10.2% increase in slot revenue in the same comparison.
Ocean was second in slot revenue that month among all Atlantic City properties. giving it a 15.3% share of the market. Mike Donovan, Ocean’s chief marketing officer and senior vice president at the time, told Play NJ that it was the second-highest such figure in the casino’s history.
Since then, the slot revenue has continued to grow for Ocean. Here is a look at the casino’s last three months of slot revenue figures released by the New Jersey Division of Gaming Enforcement:
- September: $19.3 million
- August: $18 million
- July: $17.2 million
A new high-limit area could not only keep these numbers growing but increase the casino’s win on its slot products as well. That could play a big role in a long-term solution to Ocean’s struggles.
Ocean started from the bottom, now it’s here
Over its first seven months of operation, Ocean lost over $23 million. Compliance issues tied to not having minimum funds on hand compounded the difficulties. All those circumstances forced a change in ownership.
Now with Luxor Capital Group at the helm, it seems the casino is on the way toward righting the ship. Building on the positive momentum may require a lot more investment in the property like the new slots area.
“We couldn’t be more excited to put this project into motion and give our guests what they have been asking for,” said Terry Glebocki, Ocean Casino Resort CEO.
Especially when coronavirus restrictions lift and the area can fill to its capacity, this development could be exactly what Ocean has been asking for as well.