On Thursday, the New Jersey Division of Gaming Enforcement released its monthly online gambling revenue reports for the month of September, with just a very slight month-over-month drop in total online gaming revenue. Generally speaking, the industry toed the line in September, continuing the yearlong trend of double digit year-over-year growth.
Month-over-month, the state’s online casino revenue ticked up slightly from August to September, while online poker took a sharp hit, reaching an all-time low of $1,771,123.
However, there is hope on the horizon. On September 30 it was announced that PokerStars had received a transactional waiver from the NJ DGE. PokerStars is expected to launch in early 2016, and its addition should provide a significant bump in iPoker revenue for the entire industry.
Year-over-year growth remains impressive
Overall, New Jersey’s iGaming industry grew 15% YoY. As has been the case all along, all of the growth (including making up for the continued decline in iPoker revenue) came on the online casino side of the industry.
iCasino revenue was up over 20% YoY. In fact, the revenue generated by New Jersey online casinos in September of 2015 eclipsed the revenue the state’s iCasino and iPoker operators generated in September 2014 combined – $10,254,556 in 2015 compared to $10,248,370 in 2014.
Percentage YoY change:
- January +18%
- February +9%
- March +10%
- April +10%
- May +19%
- June +23%
- July +24%
- August +16%
- September +15%
With three months left in the calendar year, New Jersey’s iGaming industry has already surpassed $110 million in total online gaming revenue.
During August and September, the industry’s YoY growth may not have been as pronounced as it was during June and July, but the double digit growth now has the industry on pace to trump 2014’s total gaming revenue of $123 million by some $20-$25 million. $150 million in total online gaming revenue is looking like a real possibility at this point.
How did the individual operators do?
- Borgata: $3,383,174
- Borgata Poker: $950,310
- Borgata Casino: $2,432,864
- Caesars: $2,655,925
- Caesars Poker: $820,813
- Caesars Casino: $1,835,112
- Tropicana: $2,621,020
- Golden Nugget: $2,421,261
- Resorts: $944,299
Borgata widens the gap
Despite being the top revenue generator (casino and poker combined)b Borgata had perhaps the worst month of all iGaming operators. iPoker revenue was down nearly 10% and iCasino revenue dropped over 7%.
Golden Nugget posts solid MoM gains
Along with Resorts Casino, Golden Nugget was the only solid gainer in September. iCasino revenue for GoldenNuggetCasino.com and BetfairCasino.com jumped over 7.5% in September.
Tropicana holds on to the number 1 spot
Despite a 6% MoM decline, Tropicana was still the industry’s top grossing online casino. However, the fight for the number one spot is now starting to look like it will be a four horse race in the very near future, as Resorts has emerged as a serious player in the market.
Resorts is for real
Suffice it to say, Resorts is making things very interesting. Seven months after launching, its online casino brands are knocking on the doorstep of million dollar months after seeing their iCasino revenue jump over 28% from August to September.
When it adds PokerStars in the coming months, all bets for the number revenue spot (casino, poker, and total) are off.
Resorts’ online gaming performance since launch:
- February: $50,909
- March: $154,071
- April: $212,739
- May: $324,662
- June: $400,600
- July: $558,316
- August: $735,140
- September: $944,299
Caesars online casino revenue held the line in September, but its iPoker brands suffered a 7% decline. Despite its multiple brands, Caesars’ online gaming products have been middling thus far, perhaps a byproduct of the current debt situation its parent company is working through.
Historical look at iGaming revenue in NJ
*Red data points indicate adjustments for 7-figure jackpots paid out in that month (a $1.3 million slot jackpot in June 2014 and a $1.5 million table game jackpot in February 2015).
Be sure to check our New Jersey iGaming revenue page for a detailed breakdown of online gambling revenue in the Garden State.