Summer Starts With Record-Setting Online Casino Growth In New Jersey

It’s increasingly difficult to find previously unused superlatives to describe the successes of the New Jersey online casino market.

June wasn’t a record-setting month on the revenue side (it was close), but it was a record-setting month in terms of year-over-year growth, so a new superlative is needed. That superlative is “unfathomable.”

New Jersey’s online casinos saw unfathomable growth for a six-year-old industry: 68%.

NJ casinos tallied $38 million in online casino and online poker revenue in June. Online sports betting had a down month (not uncommon for June) but still added another $6.9 million, bringing the industry’s total online revenue tally to $45 million.

Topline numbers

Here are the topline numbers from the New Jersey Division of Gaming Enforcement’s latest monthly revenue reports.

Revenue by online vertical, June 2019:

  • Casino revenue: $36,288,066
  • Poker revenue: $1,770,178
  • Sports betting revenue: $6,938,369

Revenue totals, June 2019:

  • Total online gambling revenue: $38,058,244
  • Total online gambling revenue w/sports: $44,996,613

NJ online casinos still hit all the high notes

I might sound like a broken record, but the state’s impressive Y/Y growth simply cannot be ignored. The last six months include the five highest months of Y/Y growth in the industry’s history.

The only logical explanation is the insertion of NJ online sports betting into the equation last year. Online casino growth has been a runaway train since online sports betting came into being.

Growth trends

Here’s a look at the Y/Y changes:

  • Online poker: +.70%
  • Online casino: +73.41%
  • Total revenue: +67.78%

As seen in the chart below, the New Jersey online gaming industry has yet to experience a year-over-year decline in any month (this chart doesn’t include sports betting revenue).

Casino by casino analysis

Borgata could soon be the #1 contender

License holder: Borgata

Brands and sub-brands: Borgata, Party, Pala, playMGM

Market share: 15.9% (+.4% M/M)

Borgata is on its way back.

After falling to a distant third place behind Golden Nugget and Resorts, the former number one online casino in the market has seen a resurgence in recent months. In June, Borgata broke $6 million for the first time ever, and it’s now nipping on Resorts’ heels for the number two spot.

Play At Golden Nugget Now With Free Signup Bonus

Golden Nugget still on top

License holder: Golden Nugget

Brands and sub-brands: Golden Nugget, Betfair, SugarHouse, BetAmerica

Market share: 35.7% (-1% M/M)

Golden Nugget continues to be the clear market leader in New Jersey. The casino posted a $13.6 million month in June and continues to close in on its land-based revenue — $15.8 million in June.

Tropicana stuck in neutral

License holder: Tropicana

Brands and sub-brands: Tropicana, Virgin

Market share: 9.9% (-.3% M/M)

After a strong first couple of years, Tropicana has been unable to keep up with its competitors in the New Jersey online casino market.

Online revenue has been relatively flat for a couple of years, which isn’t a surprise considering Tropicana’s seemingly laissez-faire attitude toward online gambling.

Resorts stalls out

License holder: Resorts AC

Brands and sub-brands: Resorts, Mohegan Sun, PokerStars NJ, DraftKings casino

Market share: 18.2% (-2.6% M/M)

Resorts received a serious shot in the arm when online sports betting became a reality in the Garden State. However, after an initial flurry, online casino revenue seems to have peaked.

Caesars a potential sleeping giant

License holder: Caesars

Brands and sub-brands: 888, Caesars, Harrah’s, WSOP

Market share: 13% (+1.3% M/M)

Caesars has been slowly gaining ground in the market. The company’s online gambling products could get a further boost if the proposed merger with Eldorado becomes a reality.

Reason being, Eldorado possesses a superior sports betting product/partnerships. If it’s deployed in New Jersey through Caesars, it could create new cross-selling opportunities for Caesars online casinos.

Hard Rock blasts forward

License holder: Hard Rock

Brands and sub-brands: Hard Rock, Unibet NJ

Market share: 6.4% (+2.4% M/M)

The addition of Unibet seems to be paying early dividends for Hard Rock AC. Its online market share rose by nearly 40% in June, and the only major change was the launch of Unibet online casino.

Ocean Casino Resort continues to slide

License holder: Ocean Casino Resort

Brands and sub-brands: Ocean Online

Market share: .9% (-.3% M/M)

Ocean Casino is being threatened by erosion. And it’s not beach erosion. Rather it’s eroding online casino revenue, as Ocean’s market share fell back below 1% in June. At its peak, the casino held 2.7% of the online market.

Historical look at iGaming revenue in NJ

Be sure to check our New Jersey iGaming revenue page for a detailed breakdown of online gambling revenue in the Garden State.

Steve Ruddock @SteveRuddock

Steve covers nearly every angle of online poker in his job as a full-time freelance poker writer. His primary focus is the developing legal and legislative picture for regulated US online poker and gambling.

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