When will New Jersey online casinos stop growing?
That is the question that comes up every month as the Division of Gaming Enforcement (DGE) releases the monthly online casino revenue figures.
The answer is not October 2019 as the online casino market posted another record-revenue month of $45.2 million.
In fact, during 2019, online casino revenue, which includes online poker, posted record numbers seven out of 10 months. Year to date it is sporting a 58.2% growth compared to the same period last year.
October 2019 (normalized for the extra day) grew 6.4% from September, which was also record-setting, and an impressive 69% when compared to October 2018.
So, no. New Jersey’s online casino gambling is not done growing yet.
October 2019 online casino revenue highlights
It is probably no surprise that Golden Nugget AC and its online gambling partners continue to lead the NJ market. The fact that the company keeps one-upping itself is what is really impressive.
This month, however, Golden Nugget is not the only online casino turning heads. Here are a few highlights from this month’s revenue numbers:
- Golden Nugget online casino revenue surpasses its retail revenue for the first time.
- Resorts online numbers hit the eight-figure mark for the first time.
- Golden Nugget and Resorts combined revenues for October surpasses the entire online casino market in the same month last year.
- Poker continues to struggle with declines in both month-over-month and year-over-year numbers.
- Ocean Casino Resort is the only online casino to post a year over year decline.
October 2019 online gambling by the numbers
Golden Nugget improves on its best month to date earning $16.6 million in revenue. The online gambling component is holding down the fort this month as the casino’s brick-and-mortar revenue earned $14.7 million, down 9.6% from last month.
Resorts Digital, which includes DraftKings Casino and PokerStars, brought in $10.3 million, good for its first eight-figure month and an increase of a massive 196.2% compared to October 2018.
Borgata, which includes PartyCasino and BetMGM and is the undisputed leader in the brick-and-mortar category, also had a good month. It brought in a record online casino revenue number of $7.7 million, good for a 77.7% increase year over year.
Caesars Interactive Entertainment earned $4.26 million, which is nothing to sneeze at. However, compared to others, 9% year-over-year growth seems a little anti-climatic.
Tropicana posted a growth of 4.8% with $3.88 million. When you are sitting near the bottom of the pack, any growth is good news.
And at the bottom of the totem pole are Hard Rock Atlantic City and Ocean Casino.
Hard Rock, which includes Bet365 and Unibet, earned $1.8 million. While that is good for a 78% improvement over last year, it is still far out of reach of moving up a spot on the leaderboard.
Ocean Casino stayed in six-figures at $543,043. And as mentioned above, it is the only casino to post a year-over-year decline (8.8%).
|Operator||Poker Revenue||Casino Revenue||Total Gaming Win||Taxes Paid|
|Borgata / Party / BetMGM||$390,169||$7,367,254||$7,757,423||$1,168,481|
|Caesars / Harrah's / 888||$690,706||$3,569,441||$4,260,147||$640,005|
|Golden Nugget / Betfair / BetAmerica / SugarHouse||$-||$16,625,086||$16,625,086||$2,494,341|
|Hard Rock / Unibet / Bet365||$-||$1,811,372||$1,811,372||$271,706|
|Ocean Casino / Parx Casino||$-||$543,043||$543,043||$81,543|
|Resorts AC / DraftKings / PokerStars||$559,454||$9,775,195||$10,334,649||$1,550,198|
|Tropicana / Virgin||$-||$3,882,835||$3,882,835||$582,425|
What New Jersey’s October revenue tells us
The monthly online casino revenue report makes it clear we should stop asking when the market will stop growing. It will tell us when its good and ready and that time is clearly not now.
Online casino games, such as slots and table games, brought in $43.5 million of the $45.2 million for the whole online casino market. That represents a 6.8% increase month over month and a massive 73.6% increase year over year.
What’s important to note is that historically NJ online casinos remain relatively flat from September to October making a 6.8% increase something to write home about. Case in point:
- Sept. to Oct. 2018: 3.9% increase
- Sept. to Oct. 2017: 0.9% increase
- Sept. to Oct. 2016: 2.7% increase
- Sept. to Oct. 2015: 6.9% increase
- Sept. to Oct. 2014: 7.4% decrease
The above-expected increase could very well be attributed to the increase in cross-selling products, as more NJ sportsbook apps launch and join their casino/poker counterparts.
Need more proof online casino games are not done growing? Just take a look at the trend line applied to the yearly online casino revenue chart:
There is no hint of slowing down there either. Also, notice the 2019 YTD figure. With two more months of revenue to add, the question that comes to mind is whether New Jersey can hit $500 million for the year? It will be tough, but it is possible.
So, here’s an idea, instead of focusing on when it will stop, how about focusing on how to keep it going?
Of course, there is no obvious answer to that question, but a good start is for online casinos to:
- Continue to innovate
- Invite more people to the party
- Keep customer-friendly promotions and regulations
Oh, and huge Divine Fortune jackpots that continue to pay out certainly won’t hurt the cause, either.
What NJ online poker revenues tell us
There is no need to ask when the NJ online poker market will stop growing because it stopped a long time ago. The needle barely moves from month to month.
In October, online poker brought in $1.6 million from all online New Jersey poker rooms.
That is a 3.1% decrease compared to September when normalized for the extra day. A look at year over year and poker is also declining, .08% in October 2019.
It is sad to say, that for online poker a stagnant month is a relatively good month.
Looking ahead to November 2019
Historically, online casinos tend to take a bit of dip or remain flat in November and when it does, please don’t ask if the market has stopped growing. Just know that the decline is expected.
Keep an eye on NJ online poker revenue, however. PokerStars PA is now live and the site is already drawing some impressive numbers. The numbers and guarantees from the Sunday major tournaments could be enticing enough for some New Jersey poker players to head out of town and across the border for their weekend grind.
The news doesn’t get any better for poker, either. PokerStars also announced PACOOP – The Championship Of Online Poker as the site’s signature tournament series.
It will run from Nov. 30-Dec. 16. With more than $1 million in guarantees, it is not hard to imagine that it will have a negative impact on NJ poker revenue in December, as well.
Instead of predicting more success or worse, that the sky has fallen, let’s just sit back and revel in another mind-blowing month thanks to online casino gambling in New Jersey. And we’ll see you back here next month to do it all over again.