- 1 April numbers suggest 2016 spike an anomaly
- 2 Monthly casino revenue over $20 million
- 3 Golden Nugget loses ground but maintains lead
- 4 Casino-by-casino analysis
- 5 Historical look at iGaming revenue in NJ
The combined $20,822,026 in online casino and online poker revenue is the industry’s second-best month to date. The significant year-over-year growth is also showing no signs of slowing down.
April numbers suggest 2016 spike an anomaly
April wasn’t all good news.
On the surface, revenue numbers dipped considerably from March to April. Total online gaming revenue saw an industry-wide month-over-month decline of 4.25 percent.
However, when we adjust the numbers to account for the extra day in March, they look much better. Normalized online casino revenue is flat for the month, down just .06 percent, and total revenue is down just over one percent.
Another point of interest in this month’s revenue numbers is the revelation that last April appears to have been an anomaly.
As was the case this year, in both 2014 and 2015 revenue declined from March to April, marking the beginning of the summer swoon. This wasn’t the case in 2016. Revenue spiked in April, followed by expected dips in May and June.
Monthly casino revenue over $20 million
Here are the top line numbers from the New Jersey Division of Gaming Enforcement’s latest monthly revenue reports:
- Online casino revenue: $18,853,649
- Online poker revenue: $1,968,377
- Total online gaming revenue: $20,822,026
- Year-to-date online gambling revenue: $80,109,644
Total gaming and casino revenue continued their year-over-year growth trends in April. On the other hand, poker experienced a significant decline, as April 2016 marked PokerStars‘ first full month in the market.
- Online poker: -23.94 percent
- Online casino: +30.99 percent
- Total revenue: +22.62 percent
As seen in the chart below, the New Jersey online gaming industry has yet to experience a year-over-year decline in any month.
Golden Nugget loses ground but maintains lead
Golden Nugget saw revenue fall 13 percent, from $6.2 million to $5.4 million from March to April. Despite the drop-off GN continues to be the clear market leader. Its closest competitor, Borgata, did over $1 million less in revenue in April.
Borgata did manage to erode Golden Nugget’s market share advantage, which reached a high of 8.4 percent in March. The gap between the two casinos shrank to 5.6 percent in April.
The best performance of the month was Tropicana. The Trop had its best month to date, nearly hitting $4 million in online casino revenue.
Golden Nugget appears to be firmly in control of the number-one spot for the time being, but the trail pack is jockeying for position as Borgata, Tropicana, Resorts, and Caesars are separated by just 3.3 percent.
Borgata’s growth has slowed
Borgata got dinged up a bit in April, with revenue down 3.23 percent from March.
Bigger picture, Borgata posted the smallest YoY increase of any operator, as revenues were up only 5.77 percent compared to April 2016.
Borgata should get a bump in the near future when MGM launches its playMGM online gaming sites.
Golden Nugget success works against it
Golden Nugget is a victim of its own success. It is the only NJ online casino to hit the $5 million mark and has done so in each of the last three months. Despite another $5 million month GN had a bad April, with revenue down 13 percent MoM.
However, when we compare Golden Nugget to its peers, they’re crushing it. More importantly, YoY the casino saw online revenues up over 62 percent – tops in the industry.
Tropicana continues to grow
After falling into a rut, Tropicana revenues skyrocketed over the past two months, and now stands on the precipice of breaking the $4 million mark, with YoY growth of over 28 percent for the month.
After setting a personal records in March, Resorts revenue fell off a bit in April. That being said, the $3.8 million in revenue Resorts generated in April is nothing to sneeze at, and its YoY growth was nearly 30 percent in April, well above the industry average.
Throughout the three-plus-year existence of online gambling in New Jersey, Caesars has been the hardest operator to forecast. The company’s ebbs and flows don’t have much rhyme or reason to them, and there’s rarely more than a few months of consistency.
Like Borgata, Caesars YoY growth is lagging. The industry grew over 22 percent in April, but Caesars growth was a mere 11 percent.
Historical look at iGaming revenue in NJ
Be sure to check our New Jersey iGaming revenue page for a detailed breakdown of online gambling revenue in the Garden State.