DGE Director: NJ Online Sportsbooks Expanding From 13 To 20 By NFL Season

Written By Bill Gelman on April 26, 2019 - Last Updated on February 8, 2021

SECAUCUS, NJ — The New Jersey online sports betting business isn’t slowing down anytime soon.

By the start of the 2019 NFL regular season, the current field of 13 NJ sportsbook apps could very well expand into the low 20s.

David Rebuck, director of the New Jersey Division of Gaming Enforcement, shared this news during his Thursday afternoon talk at the Betting on Sports America conference.

“So let’s say by the start of NFL season and September, the 13 would probably be approaching into the 20s. “

This, of course, assuming these unnamed companies get through the licensing and approval process. And Rebuck seems pretty confident they will.

“Some of these companies are major operators in foreign jurisdictions. And they’re going to have to learn the US environment.”

It is likely that three to four of them could be live by the summer.

NJ sports betting name game

But this leads to a bigger question: Who are these so-called new operators?

What we do know is Bet365 NJ and Unibet Sportsbook both have land-based partnerships with Hard Rock Atlantic City. And these two could likely be up and running by the summer. Bet365, for its part, recently set up shop in New Jersey.

While no firm date has been set for either, both have been on the launchpad for a while.

So who else could be coming?

TheScore had huge signage at BOSA announcing they’re coming to NJ in 2019. The company has a land-based partnership in place with Monmouth Park. And all signs point to its imminent arrival in the state.

And pending regulatory approval, CG Technology is partnering up with Meadowlands Racetrack.

This would mean Hard Rock and the two racetracks would have all three of their respective online skins filled.

And just like that, the 13 apps become 17.

Other would-be NJ sports betting additions?

Wynn Resorts is in the process of entering the NJ online gambling market. The Las Vegas-based company does not own a casino in Atlantic City but can gain entry via a land-based partnership.

And we cannot forget about Freehold Raceway. The former racetrack has said little about the specifics to its NJ sports betting plans, but it’s hard to imagine Penn National and Greenwood Gaming not wanting a slice of the growing sportsbook pie.

Count on three more skins launching here. The when is TBD.

Another company to keep an eye on is SuperBook USA. The company is looking to lock down a sports betting deal outside of Nevada. New Jersey seems to be a logical landing spot.

But none of the operators have announced tentative launch dates. So stay tuned.

NJ mobile sports betting = big business

And no matter when they launch, NJ mobile sports betting is where the action is.

Yes, there are 10 retail sportsbooks around the state, including eight at Atlantic City casinos. But the majority of the handle and revenue is coming in via handheld devices.

The latest numbers released by the DGE tell the story.

For March, which included the majority of March Madness betting, NJ sportsbooks reported record revenue of $31.7 million.

But the bigger number is the handle. In online bets alone, NJ sports betting operators took in a total of $298.2 million. Retail sportsbooks, on the other hand, reported $74.1 million in wagers.

And out of the $1.07 billion in year-to-date handle, $862,088,474 has come via sportsbook apps.

The final question is will you take the over or under on the number of NJ online sportsbook operators to be up and running by the 2019 NFL season? We’ll call the line at 20.

And based on Rebuck’s comments, the over seems like the side to take.

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Bill Gelman

Bill Gelman is a veteran sports writer based just outside of Philadelphia and not too far from the Jersey Shore. Bill spends time in Atlantic City writing about casino openings and expansions, special events and now NJ sports betting and online gambling.

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