Pennsylvania’s top-grossing casino has followed one of its toughest competitors into the New Jersey online casino market.
Following the success of the circa 2016 SugarHouse NJ online casino, Parx Casino has now gone online here in the Garden State.
In fact, Parx and its online gambling software partner GAN launched in NJ on Oct. 7 with an even bigger and bolder online casino than it offers customers in PA.
Plenty of slots and table games
Parx’ PA online casino launched with less than 30 games. It now offers 57, but Parx launched online casino operations in NJ this week with a whopping total of 94 games.
The site started with a soft-launch Oct. 4 before gaining Division of Gaming Enforcement approval to go live Oct. 7.
Parx’ NJ game library includes a variety of online slots. Plus, there is a small selection of table games, including blackjack, roulette, casino hold’em, and baccarat. NJ sports betting is not currently supported.
The online casino site is operating under Ocean Casino’s online gambling license. Ocean online casino also calls GAN its online gambling software partner.
There’s good news for state-line hopping gamblers: Parx Casino allows patrons enrolled in its loyalty program to sign up online and instantly link their reward cards to online accounts in both states.
That means Parx is allowing customers to trade in reward points earned on the property for cash online. Plus, players can now redeem any rewards points earned online at the casino property in Bensalem. Bensalem is just outside Philadelphia.
A logical move into NJ online
GAN CEO Dermot Smurfit said the move into NJ was a logical one:
“Launching the largest casino in Pennsylvania online has now logically extended across the border into New Jersey, extending their reach into New Jersey’s fast-growing and established Internet gambling market. This represents an incremental revenue opportunity for GAN and is a logical extension of our technology infrastructure to serve Parx Casino patrons who routinely cross the invisible border between these two populous States.”
John Dixon, CEO of Parx owner Greenwood Gaming & Entertainment, said Parx’s customer base is of a cross-border nature. Enabling this base to gamble online in either PA or NJ simply made sense.
A GAN press release said the pair were attracted to New Jersey because NJ online gambling is “a fast-growing market, which generated $221 million in gross gaming revenue (last year) and is anticipated to grow 20% to (approximately) $266 million (this year).”
Parx just entered the new PA online sports betting market in June. Its PA online casino launched soon after in July.
GAN powered the launch of the Ocean Online Casino in NJ in June 2018.
New Jersey’s 23rd online casino
Parx is now the 23rd dedicated online gambling site with casino games operating in New Jersey. Every year since 2013 has seen one or two (or more) online casinos launch in the state. Parx was not the first to join the market this year; Bet365 and Unibet online casinos opened up shop this summer.
Parx Casino generated $570 million in revenue from slot machines and table games in the fiscal year ended June 30, 2018. That represents an 18% share of Pennsylvania’s $3.2 billion casino gambling market.
On the online side, however, Parx online casino revenue in PA sits behind SugarHouse.
How it will fare as an NJ online casino is a mystery for now. But as one of 23 casinos, competition is high.