It’s Finally Here: PlayMGM Sports Betting App Launches In New Jersey

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playMGM NJ sports betting

PlayMGM NJ sports betting is finally here. Three weeks after MGM Resorts International announcing it would launch sports betting by week’s end, PlayMGM’s mobile sports betting app is now available in New Jersey in a soft-launch phase. The app launched via the Borgata Atlantic City’s license.

It appears the mobile app is currently only available for Android devices, and there is also no browser-based betting option. More than likely, the mobile app is still waiting for Apple’s approval.

PlayMGM sportsbook app was supposed to be first

When MGM International announced it was going live at the end of last month, everyone thought it would be first. But just days after its announcement, DraftKings Sportsbook became the first mobile sports betting app in New Jersey.

Many thought DraftKings rushed to launch its mobile app to steal playMGM’s thunder. The reality is DraftKings had a product ready for release and has since been the only NJ online sports betting operator for weeks.

Now the first real competition in the New Jersey online and mobile sports betting market begins, which opens up a lot of questions:

  • Will experience win out?
  • Will daily fantasy sports players become sports bettors?
  • Will mobile sports betting have the impact everyone thinks it will?

In fact, it is the first real look into the potential of mobile sports betting outside of Nevada.

MGM has experience, but DraftKings was first

PlayMGM sportsbook app has been operational in Nevada since 2016 with GVC providing the platform for the playMGM standalone app. It also has years of retail sportsbook experience under its belt with several properties in Nevada.

For DraftKings, its launch in New Jersey was its first entry into the sports betting market and it did it without a retail sportsbook.

So far, besides some questionable lines, DraftKings has avoided any big mishaps like we saw when FanDuel launched its retail location, FanDuel Sportsbook at Meadowlands. And being first to market is rarely a bad thing.

Expect playMGM to have a solid mobile sports betting operation with an experienced team behind it. Players will have access to a brand name they know and trust and that may make the difference for MGM.

NJ sports betting is on the move

With the entrance of the playMGM sportsbook app in NJ and then SugarHouse Sportsbook the following day, the market in the Garden State widens further. SugarHouse Sportsbook uses the Golden Nugget license. The playMGM sports betting app went live via the Borgata license, but Borgata was one of the first to launch an on-site sportsbook in the state back in June.

Currently, there are eight physical sportsbooks in New Jersey:

DraftKings and playMGM make up the NJ online sports betting market for now, but talk continues to build about more apps coming to the market before the month is out.

In fact, Caesars hopes to bring its casino and sports betting app online by the start of football season. And FanDuel and Resorts hinted at their own potential online launches, too.

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Kim Yuhl is a freelance writer and blogger who writes about poker culture and the online gambling industry. A part-time member of the poker media since 2013, Kim recently sold her marketing business to write full-time while exploring the world.

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