PlaySugarhouse NJ Online Casino Preps To Add Sports Betting To Its Offerings

Posted By Steve Ruddock on May 18, 2018

On the heels of the US Supreme Court striking down the Professional and Amateur Sports Protection Act (PASPA) that has limited full-service sports betting to a single state, Nevada, since 1992, Rush Street Interactive announced it has inked a multi-year deal with Kambi Group.

Kambi will supply Rush Street with both online and retail sports betting, including the integration of Kambi’s sports betting tech into Rush Street’s proprietary online gambling platform.

“Rush Street Interactive was founded on the key principles of providing entertaining and memorable experiences to our customers, without compromising on integrity,” Rush Street President Richard Schwartz said in a press release.

Schwartz went on to say:

“Therefore, when deciding to launch a sports betting product, it was key we chose a partner who shared those principles, and at the same time provided us with the opportunity to launch a premier product firmly aligned with Rush Street’s focus on innovation and customer experience.

“In Kambi we are confident we have found that partner and, following the recent Supreme Court ruling, look forward to launching a high-quality Sportsbook in the U.S., as well as other regulated markets internationally.”

Who is Kambi?

Thanks to the longstanding sports betting prohibition, Kambi is a relative unknown in the US. But the company is considered to be one of the premier sports betting providers in the world. With its Rush Street deal, Kambi is now active in six continents and has no less than 20 partnerships. The list of partners includes high-profile gaming companies such as 888 and Kindred Group.

The deal with Rush Street gets Kambi in on the ground floor in the nascent US market.

Rush Street’s casinos are located in Pennsylvania, Illinois, and New York, as well as an online casino in New Jersey. PlaySugarhouse operates under Golden Nugget’s NJ online gambling license.

Two of those states have already legalized sports betting (New Jersey and Pennsylvania), and the other two (Illinois and New York) are top candidates to legalize sports betting.

“Kambi has long kept a close eye on the US market, carefully building a business and technology to suit the likely state-by-state regulation of sports betting, as well as meet the requirements stakeholders have for a safe and secure sportsbook,” said Kambi CEO Kristian Nylen in a press release.

New Jersey will be the likely entry point

As was the case with online gambling, Rush Street’s foray into sports betting will almost certainly begin in New Jersey.

Pennsylvania is one of a handful of states that passed sports betting legislation prior to Monday’s historic Supreme Court ruling, but it’s unlikely to be one of the first movers.

Unlike the full sprint to the finish line Delaware and New Jersey are taking, Pennsylvania is in the midst of rolling out several gaming expansions. It still has quite a few T’s to cross and I’s to dot before it’s ready to accept legal sports wagers. NJ sports betting, however, has the potential to launch in early June.

As such, Rush Street Interactive’s NJ online casino is a safe bet to be the test case for the Rush Street-Kambi online sports betting platform.

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Steve Ruddock

Steve covers nearly every angle of online poker in his job as a full-time freelance poker writer. His primary focus is the developing legal and legislative picture for regulated US online poker and gambling.

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