Bet365 Expands Its Online Casino Offerings With Playtech’s Popular Games

Posted By Derek Helling on August 6, 2020 - Last Updated on August 7, 2020

Winning in the New Jersey online casino game industry means grabbing market share. Bet365 has made another move in that direction by adding Playtech casino games to its menu.

Users of bet365’s NJ casino app and website can now access the new games. The additions improve both companies’ outlooks in the global industry.

Playtech casino games now available on bet365 in NJ

Playtech, a gambling technology company based in London, received its licensure from the NJ Division of Gaming Enforcement earlier this year. Now, the buildup to going live on bet365 online casino is over. And it’s likely bet365 won’t be the only Playtech partner in New Jersey for long.

It’s the first foray into the US for the company, which has worked with bet365 overseas. Making landfall across the Atlantic is cause for excitement for Shimon Akad, Playtech’s chief operating officer.

“This is a significant moment for Playtech and our development in the US,” Akad said in a press release.

“Launching Playtech’s software in the US is a landmark, and we are very pleased to be taking this step with one of our most trusted partners in bet365. With more titles and content launching in the coming weeks and months, there are exciting times ahead. This launch also serves as a prime example of our commitment to partnering with leading operators to bring leading software services and great content to new and growing markets.”

NJ gamblers should already be familiar with bet365’s online casino and sportsbook products. It helped its land-based facility partner, Hard Rock Atlantic City, score a 256% year-over-year increase in online casino revenue in May.

But in terms of grabbing market share, keeping the product fresh is the name of the game. Some of Playtech’s most popular titles should lend themselves well toward that end.

Bet365 to feature top Playtech online slots

Playtech boasts 700-plus “innovative casino games,” according to its website. Its most popular games include Frankie Dettori’s Magic Seven, Great Blue and White King. All three are online slots.

Frankie Dettori was a legendary jockey, earning him the honor of being the game’s namesake. Each round offers players winnings with multipliers of up to 7,777.

Great Blue is an ocean-themed game with an expansive number of pay lines, going all the way up to 25. The game’s two special symbols, an orca and a seashell, have wild and scatter effects, respectively.

White King invokes the ghostly image of a male lion and focuses on scatter symbols. Players who collect the scatter symbol on the second, third and fourth reels simultaneously trigger a special bonus of five free games with wilds stacked.

With all of Playtech’s new offerings, bet365 customers in NJ won’t run out of slots to try anytime soon. That might, in turn, help both brands become household names among NJ gamblers for years to come.

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Derek Helling

Derek Helling is a freelance journalist from Chicago. In addition to gaming news, he covers esports, sports business and sports law. When he isn’t writing, he spends his serving his two Munchkin cat overlords.

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