PokerStars To Offer A New Customer Experience With Virtual Reality Online Poker

Written By Kim Yuhl on September 21, 2018 - Last Updated on September 20, 2018

PokerStars brings virtual reality to the online poker room. The global poker brand worked with Lucky VR to bring a new look to free-to-play social gaming.

Combining online and live play characteristics, PokerStars VR takes the customer experience to a whole new level.

Severin Rasset, director of Poker Innovation and Operations at PokerStars, spoke about the new technology in a press release on Thursday.

“PokerStars VR is a chance for us to take this amazing technology and bring something totally unique to poker players. Poker is about interaction. It’s been bringing people together for well over a century. We’re really excited to invest in the next generation of the game and to give players the opportunity to meet in a brand new virtual reality dimension.”

What players can expect when playing PokerStars VR

The press release explains PokerStars VR as a way for “players to come together from all over the world in a virtual card room where avatars not only interact around the game but can dress to impress, socialize, entertain and chat as if in the same room.”

PokerStars VR is intuitive, brings the play to life, and even responds to voice commands. In other words, be careful about muttering “all-in” under your breath.

Players can expect to experience fully-immersive action at the tables. Watch for tells, shuffle chips, or go in the tank for an excessive amount of time. All real-life aspects of the game are available in the virtual reality card room. Behave and be cordial or don’t — it really is up to you.

In fact, there is this gem on its blog:

“You can throw food at people, smoke a cigar, or even own a pet donkey if that’s your thing. Or you could be more civilized and share food, order drinks, even stream shows or sport.”

Think of PokerStars VR as a typical home game with conversation, props, and tons of fun.

Players can choose from five locations:

  • Macau 2050
  • The Macau Suite
  • The Showdown Saloon
  • Monte-Carlo Yacht
  • The Void

PokerStars VR includes player leaderboards, private tables, and chances to earn free chips daily by spinning the virtual wheel.

Another benefit of the new virtual reality product is it is integrated with Twitch and social media on Oculus Rift. PokerStars put a lot of thought into how to merge the fun and social aspects of poker into this novel product.

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PokerStars has been on an innovation spree

Virtual reality is becoming less futuristic and more mainstream lately. PokerStars, of course, is capitalizing on the latest technology.

It was only a matter of time really. The company doesn’t shy away from trying new things to entice players to the tables.

Some of the innovations work. Think of Zoom, the fast-paced cash, and tournament games.

And some things don’t. Surely the company wishes it could unfold “Unfold.” Unfold allowed a player to unfold a hand after the flop fell. It was forced to pull the new game iteration after just a month on the board.

PokerStars VR takes innovation to a whole new level though. Even for PokerStars.

Rasset talked further:

“It’s something we wanted to explore and it’s something we believe is going to be a mainstream medium in the future. It’s a great portal for us to engage with customers and it’s a brilliant medium to play around with.”

PokerStars VR is currently in closed beta on Oculus Rift, HTC Vive, and Steam. It will likely be quite some time before its ready for prime time to the general public or at PokerStars NJ.

But is it the wave of the future? Look into your crystal ball and see what it says.

Kim Yuhl Avatar
Written by
Kim Yuhl

Kim Yuhl has been covering the US online gambling market since 2013. Her work is featured on various sites and covers sports betting, online casino gambling, and online poker. Kim is a full-time traveler and vlogger and is currently slow traveling to 60 countries. You can follow her travels at kimandway.com and on YouTube at kimandway.

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