Resorts Pads NJ Sports Betting Portfolio By Adding SBTech As Partner

Written By Grant Lucas on July 2, 2018 - Last Updated on April 8, 2020

With sports betting picking up steam in New Jersey, Resorts Atlantic City continues to add heavy hitters to its lineup.

A month after landing a sportsbook partnership with daily fantasy sports giant DraftKings, Resorts inked a similar deal with SBTech, which announced the agreement Monday.

Looking into the Resorts-SBTech deal

According to a press release announcing the deal, SBTech was brought on to provide Resorts with a “sportsbook solution across on-property, online and mobile channels” in New Jersey.

Additionally, SBTech emphasized that it would allow Resorts to install a “bespoke risk management strategy,” which would make it possible for the casino to properly manage its liabilities on wagering outside of wider risk management strategies across multiple states and platforms as sports betting becomes more prevalent across the country.

Richard Carter, CEO of SBTech, said as much:

“Our strategic partnership with Resorts represents the next stage of our long-planned penetration of the US market. SBTech’s renowned commitment to delivering leading-edge solutions across all channels and intelligent responsible gaming infrastructure will help us develop a sports betting offering that will benefit our partners and promote best practice and the strongest levels of consumer protection.”

Resorts selected SBTech because of the company’s “proprietary market-leading sportsbook,” according to the release, as well as its “proven track record of rapid deployment in newly regulated markets.”

“After conducting a comprehensive selection process to find the right sports betting supplier,” Mark Giannantonio, Resorts President and CEO, said in the release, “we feel that SBTech offers the right combination of deep regulatory expertise in the world’s most dynamic and demanding markets and the scalability to support our ambitious multi-vertical plans.”

Hashing out SBTech vs. DraftKings

Resorts Casino is in an interesting position for NJ sports betting.

Consider that this partnership with SBTech comes a month after Resorts teamed up with DraftKings for its sportsbook. SBTech, meanwhile, has displayed its intentions of becoming a major player in the US sports betting world.

Along with this Resorts deal, SBTech also has a similar partnership with Churchill Downs Inc., in which the company will provide Churchill’s online sports betting platform via the Golden Nugget NJ online gambling license.

The Resorts-SBTech deal covers the casino’s land-based operations, however, meaning that DraftKings will most likely only have an online presence. As a result, the physical sportsbook at Resorts, powered by SBTech, does not seem as if it will carry a DraftKings branding.

Resorts in position to be sportsbook leader in AC

Resorts is the oldest casino on the Boardwalk and less than 10 years removed from nearly shutting down altogether. Now, the property has taken another step toward reinvention.

First, there was the DraftKings deal that was announced when the calendar flipped to June, two weeks before NJ sports betting went live. Now, Resorts holds the right cards to make a play at rolling out its single-game wagering in the near future.

It is poised to join Monmouth Park, Borgata and Ocean Resorts Casino — all three of which have opened their sportsbooks already. Meadowlands Racetrack has targeted July 15 to dip its toes into the industry.

Within the next two weeks, online sports betting should go live, as wagering outside of land-based properties would be authorized 30 days after the June 11 law was enacted.

While potentially four other casinos and racetracks will have already rolled out their sports betting operations by the time Resorts goes live, Atlantic City’s oldest casino is clearly in a position to make a case as the area’s top dog in the NJ sports betting industry.

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Grant Lucas

Grant Lucas is a longtime sportswriter who has covered high school, collegiate, and professional levels. A graduate of Linfield College in McMinnville, Grant now focuses his attention on the growing NJ online gambling and sports betting scene.

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