The FanDuel Sportsbook at the Meadowlands Racetrack is getting a state-of-the-art production facility.
SportsGrid, the nation’s first and only free 24-hour sports betting network, has announced a multiyear agreement with Meadowlands Racing & Entertainment.
And it includes live sports betting programming produced onsite.
According to the press release, the agreement combines the “best in breed wagering content, data, and talent with the premier retail sportsbook location.”
More about the SportsGrid deal
Specific programming details are in the works, but the tentative plan is to get things rolling next month. The focus is to “engage fans on gameday and beyond like never before.”
More specifically, the network will host:
- sponsored live events
- betting conferences
- sports wagering contests
- fantasy tournaments
Louis M. Maione, president of SportsGrid, elaborated on what the deal means in the press release:
“On the heels of our Sportradar announcement, we are thrilled to be partnering with and producing our rich content from the most important sportsbook in the world. In addition to traditional betting shows, SportsGrid will also be activating experiential events and programming by engaging fans from all categories.”
This deal is the second part of a two-part plan. In mid-April, Sportradar and SportsGrid announced an exclusive partnership to launch the first free, 24-hour network dedicated to the sports betting audience.
SportsGrid and its NJ sports betting plans
To learn more, Play NJ reached out to Maione on the upcoming SportsGrid studio.
According to Maione, the target launch date is June 24, but live events will follow after the initial launch. And yes, the shows will include live audiences “all day, every day,” said Maione.
Since New Jersey launched its legal sports betting industry last year, SportsGrid has been “working diligently” to form partnerships, said Maione. The announcement today, therefore, should come as no surprise.
Here’s more from the interview:
Play NJ: What types of programming can we expect to see?
Maione: More of the same important information and insight we gave the world with our FNTSY Sports Network but focused on the betting community, including:
Play NJ: How key will the NFL, college football seasons and later on March Madness be to the success of this programming?
Maione: Obviously, the above sports/events are all very important and the primary focus of our strategy over the next 12 months or so.
With the large scale vision for SportsGrid and its contributor network, you will see influencers and experts weighing in each day, from around the globe, to cover every sport fans want to bet on, not just the BIG four.
Play NJ: Is there a particular spot in the Meadowlands where the studio is being built and what will it include?
Maione: We are using the entire location to create engaging content, but outside the FanDuel Victory Sports Bar by the betting lines will be the new SportsGrid studio.
This is the small open area set that is currently there that we plan to expand on and make our own. Much like our Studio34 at VERSA NYC in Midtown Manhattan.
Play NJ: How will customers not at the Meadowlands be able to watch your programming?
Maione: Through our distribution/video player in partnership with SportRadar. Viewed on OTT, digital, social, Connected TV, and consoles. And listened to on iHeartRadio, TuneIn, terrestrial radio, mobile, and more.
Meadowlands + FanDuel = prime location
Atlantic City casinos get plenty of NJ sports betting attention. The eight sportsbooks are mostly within walking distance of one another. And the 13 mobile sportsbook apps work from anywhere within the Garden State.
But FanDuel at the Meadowlands tops the charts in three key areas — NJ sports betting revenue, size and popularity.
And the close proximity to New York City helps.
Combine it together and the studio location makes perfect sense.
Jeff Gural, chairman & CEO of Meadowlands Racing and Entertainment, weighed in:
“Programming goes where the audience is, and the FanDuel Sportsbook is the destination for the sports betting community. We’re excited to support SportsGrid and their new studio to bring a new dimension to the coverage of the sports betting experience.”
Earlier this month, Meadowlands customers were champing at the bit for the Kentucky Derby. But that was horse racing.
SportsGrid and the FanDuel connection
FanDuel’s setup in North Jersey combines brand recognition and location with amenities that are hard to match. The sportsbook currently includes:
- Three distinct locations
- 35 retail betting windows
- 46 self-serve terminals
- More than 80 television screens
- VIP area
And the live programming from the studio will add a whole other wrinkle to the experience. From Matt King, CEO of FanDuel Group:
“SportsGrid has been a phenomenal partner, and this is a logical expansion of our current partnership. The Meadowlands is a premier location that embodies the future of sports betting and SportsGrid is helping us share the excitement nationwide.”
But will others follow in SportsGrid’s footsteps?
The legalization of sports betting is only going to continue expanding in other markets, as it did in Iowa on Monday. Bleacher Report is expected to take a similar approach this summer via a deal with Caesars. But those shows will be produced in Las Vegas.
SportsGrid, on the other hand, takes the 24/7 approach. And it will be coming live from New Jersey.