NJ Sports Betting Helped Double SugarHouse’s September Revenue

Written By Kim Yuhl on October 9, 2018 - Last Updated on April 30, 2021

This football season seems a bit more exciting than some of the recent past ones. Maybe New Jersey sports betting has something to do with that.

SugarHouse Sportsbook certainly thinks so. In a press release, the online and mobile sportsbook reported September revenue more than doubled its August figure.

“It’s a great time to be a sports fan in New Jersey, with legal sports betting allowing fans to get in on the action, and PlaySugarHouse.com is proud to be a part of the excitement.”

The power of NJ mobile sports betting

Football is the most popular sports betting sport. There was a huge rush to launch NJ sports betting before Sept. 9. That was so sportsbooks would be ready to accept sports wagers before the first NFL regular season kickoff.

Considering 45 percent of 568 people surveyed say betting on sports makes the sport more interesting, it was smart to get online as soon as possible. And while the honor of the first online sportsbook goes to DraftKings Sportsbook, SugarHouse Sportsbook launched third and in plenty of time for football.

It is probably no surprise that mobile sports betting is proving to be very popular in New Jersey. It is nice to place a wager from the comfort of your couch and avoid the traffic heading into one of the Atlantic City casinos.

One just has to look to the global sports betting market to speculate on what lies ahead for the Garden State.

To illustrate, more than 56 percent of the United Kingdom‘s sports bets were placed online in 2017. The UK just happens to be the largest sports betting market in Europe.

Just how popular NJ sportsbook apps are right out of the gate may shock you though. SugarHouse reports that more than 80 percent of its bets occur on its mobile app.

Mattias Stetz, Chief Operating Officer of Rush Street Interactive, which operates SugarHouse Online Sportsbook & Casino, commented on the company’s performance:

“We’re very happy with the numbers we are seeing. We see that the player base is continuing to grow as the word spreads about the quality and volume of the different live in-game bets at PlaySugarHouse.com. We are at the start of the football season and are excited to see our numbers keep climbing.”

Online casino and sportsbook integration a win

One of the differentiators for SugarHouse may be its integrated sportsbook and NJ online casino. A common wallet makes it easy for a player playing blackjack to place a sports bet and vice versa.

“Our casino bets have also grown since the launch of sports betting,” said Stetz. “Thanks to the deep integration of the sportsbook and the casino in both Android and iOS mobile apps and the desktop site, and players being able to use the same account and wallet, PlaySugarHouse.com casino has also grown across the board.”

SugarHouse Sportsbook recognizes providing easy access to sports betting from their already established casino customer base is crucial to its success.

It has even taken on the task of educating the new sports bettor with tutorials and a new weekly show Tuck’s Takes by professional sports bettor David Tuchman.

Stetz commented on its goal for the new series:

“We celebrate winning at Playsugarhouse.com and we want to give our players information to make smart, informed picks. Our players will compare their picks with Tuchman’s and try to beat him each week. The competition makes the games that much more exciting.”

SugarHouse Sportsbook’s betting options

Additionally, the different betting options SugarHouse offers takes the fun of betting on your favorite team to a whole new level. It also might prove attractive to the typical casino gambler.

Players can place a wager on more than just whether a team can cover the point spread. In fact, SugarHouse offers more than 50 different betting options during a game. Some betting options include:

  • First team to score
  • First team to 10 points
  • Total tackles by a player

Based on the popularity of live in-game betting around the world, SugarHouse expects significant growth of in this area.

The company claims to have the most in-game betting options of the eight New Jersey online sportsbooks. Accordingly, the browser-based sportsbook saw its volume of in-game betting double after the NFL season began.

As an example, a sports bettor might wager on:

  • The result of the next drive (touchdown, field goal, punt, interception, etc.)
  • Which player will make the next touchdown

NJ sports betting and football season

We’re anxiously awaiting the first NJ sports betting revenue numbers that include football season. Football season began Sept. 6, and the report will also mark the first full month of revenue for:

  • DraftKings Sportsbook
  • SugarHouse Sportsbook
  • playMGM

The sports betting revenue report will also include information from the five sportsbooks that launched in September:

In the past, Nevada was the sports betting capital of the US by default. It is a distinction that could be poised to change.

Now that New Jersey has launched legal sports betting, it is giving the Silver State a run for its money. And sports betting might also give baseball a run for the title of America’s favorite pastime.

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Kim Yuhl

Kim Yuhl has been covering the US online gambling market since 2013. Her work is featured on various sites and covers sports betting, online casino gambling, and online poker. Kim is a full-time traveler and vlogger and is currently slow traveling to 60 countries. You can follow her travels at kimandway.com and on YouTube at kimandway.

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