Here’s theScore: New NJ Sports Betting App Ready To Earn Points In A Crowded Market

Posted By Bill Gelman on August 16, 2019 - Last Updated on August 26, 2019

Looks like theScore Bet NJ sportsbook app is ready just in time for the 2019 NFL season.

The company sent out a press release on Aug. 16 announcing that the New Jersey Division of Gaming Enforcement had granted initial approval to engage in internet and mobile sports wagering activities. This was followed on Aug. 26 with successful completion of the testing period and approval to begin a statewide launch.

TheScore remains on schedule to fully launch its app in the state, according to a press release.

New Jersey-based customers were notified via email earlier this month, referencing “exclusive early access” to the app.

The select group of users got a preview of the new sportsbook platform prior to the full launch.

TheScore is the third and final online skin under the Monmouth Park license. William Hill NJ and PlaySugarHouse are the others.

John Levy, founder and CEO of theScore, commented on the long-anticipated launch:

“This is a huge milestone and a result of the tireless hard work that has gone into getting our sportsbook ready for launch. We can’t wait to debut a best-in-class sports betting offering in New Jersey, delivering a truly unique and holistic sports media and wagering experience for fans.”

TheScore sportsbook in NJ and what we know

TheScore brand is well-established, just not in the sports betting world yet.

The company based out of Toronto, Canada, currently has a digital sports news app available in the US. And it seems people are very familiar with it. We are talking to the tune of 4-5 million monthly active app users.

The new product, called theScore Bet, will be completely separate.

John Levy, CEO and founder of theScore, said earlier in July that it will be “easy peasy to make a bet.”

That includes all of those iOS users out there. Before the new Apple policy was announced, the team decided to build a native app that would be ready for the initial launch.

Combine that with an established fan base, and theScore is looking strong out of the gates.

New Jersey is just the first of many markets that theScore Bet will be available, too.

Earlier this month, theScore announced a multi-state market access framework agreement with Penn National Gaming Inc. TheScore will have the right to offer online and mobile wagering in 11 states where the regional gaming operator has casinos and racetracks.

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NJ sports betting field expansion

TheScore Sportsbook is the 15th NJ sports betting site, and likely not the last.

With the start of weekly football betting weeks away, other companies are looking to get a piece of the Garden State pie.

Unibet NJ (via land-based partner Hard Rock Atlantic City) remains on the soon-to-launch list, with arrival details being kept quiet. And Bet365 NJ began its testing period Aug. 22.

Plus, BetStars NJ is transitioning to Fox Bet.

And there could be more. Back in April, David Rebuck, executive director of the DGE, hinted the number could grow to 20 by the time NFL season comes around.

For now, at least, we know theScore.

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Bill Gelman

Bill Gelman is a veteran sports writer based just outside of Philadelphia and not too far from the Jersey Shore. Bill spends time in Atlantic City writing about casino openings and expansions, special events and now NJ sports betting and online gambling.

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